Please a moment to fill out the conference survey. It will help us make 2019’s conference even better!

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Service Design [clear filter]
Thursday, May 10

9:15am EDT

Interactive Journey Maps: Take your design & strategy deliverables to the next level!

If you're at UXPA, you're no stranger to experience design deliverables: wireframes, UX flows, personas, journey maps, ecosystem diagrams… the list goes on and on. But some of these deliverables have evolved more than others over the years. The UX industry has come a long way from the days of printout annotated wireframes and functional notes- so why are we still creating experience journey maps the same way?

I wondered the same thing!

It turns out, just as new tools and methods have made it easier to more efficiently and effectively prototype, evaluate, and communicate our designs to each other, our users, and our clients, we can also create next generation experience journey maps that illustrate how an experience strategy connects back to foundational user research, UX patterns, and underlying design principles. These interactive deliverables are designed for iteration and adaptation, and can tie in research findings and audiovisual media, as well as supporting materials like personas and narratives. Because they are interactive, teams can use them to better distribute experience strategy insights across an organization, helping manage change and deliver transformation more effectively.

You don't have to wait around for someone to invent a new software package for this type of practice, though. If you have experience design, you have everything you need. This talk will cover some of the most important lessons and practical tips learned from experience creating these very types of artifacts from scratch. It will highlight concrete examples of interactive journey maps we've delivered and answer the most common questions you'll face when you start to create your own.

Don't leave those journey maps to gather dust on the printer tray: Make them interactive!

avatar for Jennifer Briselli

Jennifer Briselli

Managing Director, Experience Strategy & Design, Mad*Pow
Jen Briselli is the Managing Director of Experience Strategy & Design at Mad*Pow, leveraging experience strategy and design to create innovative experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion... Read More →

Thursday May 10, 2018 9:15am - 10:00am EDT
Back Bay C/D

10:15am EDT

Battling the Blah-Blah-Blahs: 7 Tips for Making Websites Readable
Too many websites commit the deadly sin of too much text on a given page. Lengthy (and numerous) paragraphs of complex sentences cause eyeballs to glaze over and users to miss critical information. Fortunately, you don’t need to be a professional writer to battle text bloat. In this talk, a website designer and a journalist team up to offer simple tools for making your website pithy, lively, and genuinely informative. The battle can be won, even when faced with the worst case of the blah-blah-blahs. Whether you’re a content provider or a designer who has to cram it all in, you’ll discover how to make a web page scannable, visually engaging—even fun to read. You’ll learn how to break up text with pull quotes, images, lists, and other design elements. And you’ll leave with an action plan to improve the readability of your website without compromising your message.

avatar for Jen Kramer

Jen Kramer

Lecturer, Harvard Extension School
Jen is a Lecturer at Harvard University Extension School in the Master's of Liberal Arts in Digital Media Design, teaching at least five courses per year, advising students, and assisting in curriculum design. She is a 2018 Shattuck Award winner, presented for excellence in teaching.Jen... Read More →
avatar for Martha Nichols

Martha Nichols

Editor in Chief, Talking Writing
Martha Nichols is a faculty instructor in the journalism program at the Harvard Extension School and editor of Talking Writing, a nonprofit digital magazine that's been publishing for almost ten years. She's interested in new forms of journalism and magazine production, especially... Read More →

Thursday May 10, 2018 10:15am - 11:00am EDT
Back Bay C/D
  Service Design

Twitter Feed