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Research [clear filter]
Thursday, May 10

9:15am EDT

Securing the right research participants
There are more and more ways to recruit participants for research, which also means there are more and more ways to get the wrong people in your studies. Including the wrong participants in your research can waste your time, give you false confidence, or even cause you and your teams to make the wrong decisions moving forward. Sometimes you find the perfect people to research but they don’t want to participate at all or stop part way through.

Come to this session to get an understanding of pros and cons of finding participants yourself using existing users, intercepting live visitors, or using market research or UX tool panels to find participants. We’ll also cover best practices for screening and incentivizing participants so you can make sure your research efforts are as effective as possible.

avatar for Amanda l Stockwell

Amanda l Stockwell

Principal, Stockwell Strategy
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to understand... Read More →

Thursday May 10, 2018 9:15am - 10:00am EDT
Back Bay A/B

10:15am EDT

Drawing Insights: Bringing Co-Creation to an Enterprise Context
Call it co-design or call it participatory design—as a research method, brainstorming design solutions alongside users can provide some uniquely trenchant insights. But how do you introduce and spread such a method within a large, enterprise organization?

In this session, we’ll give a cross-functional (research and design) perspective on how co-design can work in an enterprise environment. We will demonstrate three different cases where we implemented co-design to address primary problems facing our product teams, namely: ensuring that we provide solutions for a range of user roles and workflows; achieving apparent simplicity within complex applications; and designing for people who will use our applications daily in a professional context.

Our three cases:
  1. Pioneering co-design to create a new research experience for an established product
  2. Applying success from case 1 to broaden stakeholder buy-in for co-design and implement it on a tight schedule with a new product
  3. Pairing co-design with prototype reviews to shape a new self-support experience

We’ll cover the research questions that prompted us to try co-design, the strategies we
used to gain stakeholder buy-in, and how we ensured our insights could be translated into real impact. This is a story of collaborative, iterative research practice: how we drew on each others experiences to standardize co-creation as a practice across our organization. Do research methods like co-design sound “riskier” than the more tried-and-true approaches in your organization? We’re here to offer tips--including a take-home template--to mitigate those concerns and unlock a key learning opportunity for enterprise product teams.

avatar for Hilary Dwyer

Hilary Dwyer

Senior UX Researcher, LogMeIn
avatar for Aaron Hatley

Aaron Hatley

UX Researcher, LogMeIn
I'm a UX Researcher for a segment-leading software company. Based in Boston, I bring an array of experience from industry, nonprofits, museums and cultural organizations, and academia. I hold a PhD in the History of American Civilization from Harvard University.
avatar for Timothy Hicks

Timothy Hicks

Sr. Product Designer, LogMeIn
avatar for Yogesh Moorjani

Yogesh Moorjani

Staff Designer, LogMeIn
I am Staff Designer at LogMeIn. I have been working as a designer for over 11 years and have helped shape the user experience for a variety of products used by millions of users worldwide. I am passionate about creating meaningful and delightful products, love traveling, exploring... Read More →
avatar for Neha Raghuvanshi

Neha Raghuvanshi

UX Researcher, LogMeIn
avatar for Whitney Roan

Whitney Roan

SR UX Researcher, LogMeIn
avatar for Priya Shetye

Priya Shetye

Product Designer, LogMeIn

Thursday May 10, 2018 10:15am - 11:00am EDT
Back Bay A/B

11:15am EDT

Building Your Benchmark: How to Measure UX for Product Impact Over Time
Benchmarking allows you to track UX progress over time, giving you an indication of how successful digital platform changes have been. It provides a wholistic product assessment and requires greater attention to methodology, stakeholders, tasks, protocol, and analysis than a typical feature study does. Our method captures quantitative measures, along with qualitative feedback, for product stakeholders to use to justify and inform their business decisions.

In this session, you’ll get tips for developing a benchmark strategy. You’ll also hear stories about how benchmarks have impacted our organization’s digital strategy.

You will learn:
• The business impact of benchmark studies
• Designing, running, and analyzing such studies
• How to avoid issues with recruiting, study design, execution, reporting

A variety of UX and product professionals, including seasoned researchers, novice designers, and digital product owners can learn and take action from this session.

avatar for Jennifer Otto

Jennifer Otto

Principal User Experience Researcher, Fidelity Investments
Curious, open-minded, perceptive, and meticulous, I look at the world through a wide-angle lens, then work my way down to a microscope. With over 20 years of experience in user research and design, I uncover and visualize fresh insights to inform and inspire others. With a love... Read More →
avatar for Paul Sisler

Paul Sisler

User Experience Researcher, Fidelity Investments
Did I grow up with Mattel Football, Pong, and Space Invaders? Yep. I've loved and lived digital since I could beg my parents for an Atari. I'm interested in digital consumer products and how they fit in our everyday lives. Today, I'm a UX Researcher working with mobile and emerging... Read More →
avatar for Yina Li Turchetti

Yina Li Turchetti

Sr. UX Researcher, Autodesk
UX benchmark studies! Any type of UX research. I'd love to talk to you if have done any discovery research outside the U.S.

Li pdf

Thursday May 10, 2018 11:15am - 12:00pm EDT
Back Bay A/B

1:00pm EDT

Takeaways from CUE-10: A Hands-On Comparative Study of Experienced Usability Test Moderators
This panel provides brand new findings about how experienced moderators do usability test moderation, and what they learned from observing themselves and other expert moderators.

The results are from the most recent Comparative Usability Evaluation study, CUE-10. The purpose of CUE-10 is to gather real-world data about usability test moderation from experienced UX professionals by asking them to carry out moderation under comparable conditions and compare and discuss the results in a subsequent workshop.

CUE-10 assembled 15 experienced UX professionals to discuss best practices in usability test moderation based on a common experience in moderating at least 3 usability test sessions of the contemporary website Ryanair.com with 6 given test tasks. Ryanair is a large low-price airline that flies mostly within Europe.

In the panel, five CUE-10 participants will describe their most important takeaways from the CUE-10 study. All five panelists are experienced usability test moderators.

avatar for Carol M. Barnum

Carol M. Barnum

Director, User Research, UX Firm
Talk to me about user research. It's what I do and what I love and what I have been doing for decades! Always ready to meet others passionate about UX research. Always interested in learning new things about this field.
avatar for Steve Krug

Steve Krug

Lead Author, Advanced Common Sense
Me? Well, I've been a usability consultant for 30 years, and have enjoyed teaching usability testing to hundreds of people in person. But most people know me from my first book Don't Make Me Think, which seems to have become everyone's introduction to UX (over 500,000 served, as McDonald's... Read More →
avatar for Jen McGinn

Jen McGinn

Director of Cloud Management Product Design, VMware
Jen McGinn just started a new role leading a 45-person product design organization for the Cloud Management business unit of VMware. She is on two panels at this year's conference - one on the state of Agile UX and another debating the benefits of high-fidelity design (on the side... Read More →
avatar for Rolf Molich

Rolf Molich

Owner, DialogDesign
Rolf Molich's main interests are: Usability evaluation, UX strategy for beginners, UX certificationRolf owns and manages DialogDesign, a tiny Danish usability consultancy.Rolf has worked with usability since 1984. Before that he worked as a successful software engineer.Rolf is the... Read More →
avatar for Elizabeth Rosenzweig

Elizabeth Rosenzweig

Principal Consultant, Adjunct Faculty, Bentley UXC, HFID
Director of World Usability Day, Principal Consultant at Bentley User Experience Center and Adjunct faculty for Human Factors and Information Design Master's program.

Thursday May 10, 2018 1:00pm - 1:45pm EDT
Back Bay C/D

1:00pm EDT

Through Their Eyes: Using VR to Simulate Retinal Diseases
In 2018, Immersive technologies like Virtual and Augmented Reality is predicted to be a top trend for 2018. We will see a shift from gaming and entertainment to more versatility in application. One way we have leveraged these immersive technologies is to advance our Accessibility through providing a first-hand view of what it is like to “see through another’s eyes” and simulate various retinal diseases.

avatar for Jessica Holt-Carr

Jessica Holt-Carr

User Experience Director, Boston Interactive
Jessica leads the User Experience design and strategy team for Boston Interactive, a full-service digital agency. She is well-versed in all phases of the UX lifecycle including upfront persona development, experience design mapping and user journeys, to detailed information architecture... Read More →
avatar for Weiwei Huang

Weiwei Huang

Grad Student, Boston Interactive
I am a grad student majored in Digital Media at Northeastern University. I work in UX team at Boston Interactive focusing on cutting-edge technology on UX innovation research.

Thursday May 10, 2018 1:00pm - 1:45pm EDT
Republic A/B

1:00pm EDT

Using Qualitative Data Analysis Tools to Create a Virtual Tapestry of your Organization’s UX Research
UX researchers mine for user insights through mountains of digital data such as interview and ethnographic studies, usability test results, survey data, videos, photographs, web analytics, and social media posts. Though many of us might enjoy the analysis portion of a project, this phase can be very time consuming. It can be hard for us to connect insights across the different mediums. Further, when UX researchers leave an organization and move on to other positions, their work is often forgotten, much to the detriment of the organization.

Further what we and our colleagues learn from studying users in one product area can be applied more broadly to other product research within an organization.

In this presentation we will introduce you to Qualitative Data Analysis software which is a tool that can greatly improve your efficiency with UX data analysis and synthesis, making your work part of your organization’s permanent record. In this presentation we are going to show you QDA’s key features and benefits through demonstration, case studies and interactive discussion.

avatar for Kay Aubrey

Kay Aubrey

UX Researcher and Trainer, www.usabilityresources.net
Kay Corry Aubrey is a usability/UX researcher and trainer who shows her customers how to make their products more easily understandable to ordinary people. Kay went through the pain of learning QDAS and now using these tools are second nature and she incorporates them into every aspect... Read More →
avatar for Stuart Robertson

Stuart Robertson

Owner, Robertson Educational Resources
Stuart P. Robertson, Ed.D. is a consultant and Platinum Trainer for NVivo software. NVivo is designed to help researchers organize and analyze unstructured, non-numeric data such as transcripts, surveys, videos, images and more. It is designed to help them make the most of rich data... Read More →

Thursday May 10, 2018 1:00pm - 1:45pm EDT
Back Bay A/B

2:00pm EDT

User Research with People with Disabilities: What you Need to Know
Even though standards and guidelines such as WCAG 2.0 need to be followed to ensure an accessible experience, compliance does not equal usability and a superior user experience. As we all know, we need to get our designs and products in front of real people and iterate on their feedback. People with disabilities make up approximately 15% of the population. In addition, the percentage of older users is also growing as demographic trends shift. It is important that UX professionals can include these populations in user research in order to ensure a wide range of feedback is taken into account.

Working with participants with disabilities may seem overwhelming. Where you do get these types of participants? How do you accommodate their special equipment? What about moderating and interviewing? What should you avoid saying or doing so you don’t offend? In this talk I will answer these questions and others so user research professionals are equipped to gather feedback from participants with diverse abilities including visual, motor, and cognitive disabilities.

avatar for Peter McNally

Peter McNally

Senior Consultant, Bentley University User Experience Center
Peter McNally is a Senior UX Consultant at the User Experience Center. Pete has more than 20 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX) and customer... Read More →

Thursday May 10, 2018 2:00pm - 2:45pm EDT
Back Bay A/B

4:15pm EDT

Participatory Paradigm Shifts: Workshop Methods to Design Innovative Products and Services
When conducting research around speculative products and services, how do you get participants to think outside of existing paradigms? If you’re designing a driverless car, how do you encourage participants to think past what they like about their current car? If you’re redesigning your office, how do you encourage participants to try a new reconfiguration? Research methods are often centered around uncovering user needs but what do you use when the product paradigm is shifting and you want to explore new interactions.

We’ll discuss several participatory workshop methods for setting the groundwork with participants to explore innovative design solutions. This talk is great for professionals who have methods for extracting participant needs under their belts and are looking for new ways to engage in co-design for innovative products and services.

avatar for Lisa Otto

Lisa Otto

Experience Researcher, EchoUser
Lisa is UX researcher at EchoUser, a full-service research and design firm based in San Francisco, CA with offices in Washington, DC and Boulder, CO. She has a MDes from Carnegie Mellon and has worked previously as a designer with a variety of tech companies and small businesses... Read More →

Thursday May 10, 2018 4:15pm - 5:00pm EDT
Back Bay A/B

4:15pm EDT

Qual vs. Quant: The Ultimate Smackdown!
This will be a panel session unlike any other. We have two UXers known throughout the UXPA community for their qualitative research, two UXers equally well known for their quantitative research, plus a referee (aka moderator) known for his outstanding emcing skills and his neutrality that rivals Switzerland. It's time for the "Ultimate Smackdown"!

Yes, our proposal is for a panel session, but we intend to borrow elements from pro wrestling (without the actual tossing of people around), including masks and capes. And probably some trash-talking.
It will be a tag-team match, where the referee will start each round with a question or topic and one member of team Quant will face off against one member of team Qual. They size each other up, circling their prey as they give their arguments for why their approach is best for the topic at hand. If one of their partners has a point they want to make, they will have to "tag in".

The end of each round will be signaled by a bell and the audience will vote on which team "won" that round. We will, of course, take questions from the audience.

While we obviously want to make this fun, we also plan to convey useful information about qualitative and quantitative research methods, such as:
• What are some of the common qualitative and quantitative approaches to UX research?
• Is “method” a useless term to apply here?
• How does ROI figure into both Quant and Qual?
• What does Qual solve for that Quant doesn’t? And vice versa?
We will hype this session as much as possible both before and during the conference through posters (in the style of typical wrestling posters) and social media.

avatar for Mike Fritz

Mike Fritz

CEO, BigUXData.com
Usability, Research, Data Analytics, Jazz, Little Walter
avatar for Chris Hass

Chris Hass

SVP, Experience Design, Mad*Pow
Chris Hass is a Senior Vice President of Experience Design at Mad*Pow (madpow.com). Chris handles business development and directs the UX research team in conducting user interface design and accessibility activities for the development of innovative user experience products. Chris... Read More →
avatar for Meena Kothandaraman

Meena Kothandaraman

Customer Experience Strategist, twig+fish research practice
With nearly 30 years of experience, Meena has consulted to emphasize the strategic value, positioning and practice of qualitative research in the design of product, space and service. Her experience spans multiple verticals, with companies who believe in the value of leveraging qualitative... Read More →
avatar for Elizabeth Rosenzweig

Elizabeth Rosenzweig

Principal Consultant, Adjunct Faculty, Bentley UXC, HFID
Director of World Usability Day, Principal Consultant at Bentley User Experience Center and Adjunct faculty for Human Factors and Information Design Master's program.
avatar for Tom Tullis

Tom Tullis

Head Geek, UXMetricsGeek.com
I'm a User Experience Research Consultant, Author, and Speaker. I have over 40 years of experience in the human factors, usability, and UX research fields. I’ve worked on things as diverse as the design of NASA’s International Space Station to a wide variety of web sites and... Read More →

poster jpg

Thursday May 10, 2018 4:15pm - 5:00pm EDT
Back Bay C/D

5:15pm EDT

Origin Stories for Personas: Positioning and Purpose of the Pervasive Design Tool
Personas are widely used design tools among UX teams. Whether we favor personas in our toolkit or not, it is inevitable that researchers will be confronted with questions about what they do, contain, and provide. The enduring love-hate relationship with personas is determined by the utility of the content and efficacy to align and inform design teams about users/customers. Researchers must be prepared to answer questions about personas, and ensure that existing or potential use of personas has actual meaning to the business and the offering.

As consultants, we have observed that the most effective and useful personas are those with an origin story. An origin story is a description of processes that led to the persona development, and a description of the landscape of customer population against which the personas can be contextualized.

Origin stories provide:
• context about the persona’s genesis and evolution
• clarity as to what relates personas to each other and the business
• a roadmap for sustainable, continued insight into the lives of customers
The origin story is a layer of meta-information that frames the persona set in a cohesive narrative, which in turns brings more credibility to the processes that created them.
Attendees will learn about the importance of developing persona origin stories, as well as a process for examining internal persona-informing processes. The presenter will share tactical techniques and mindset considerations for creating or evolving personas positioned around an origin story.

avatar for Zarla Ludin

Zarla Ludin

experience researcher, twig+fish research practice
Bringing an anthropological perspective to every project, Zarla is passionate about helping people build stronger connections with each other. Zarla's expertise lies in her ability to help people reveal, reflect, and describe the parts of life everyone takes for granted. Zarla has... Read More →

Thursday May 10, 2018 5:15pm - 6:00pm EDT
Back Bay C/D

5:15pm EDT

Research + Psychology = Magic: How to Plan and Analyze Research with the COM-B Model of Behavior Change
There’s no better way than direct research with people to understand why they do what they do, and how design teams can influence them to do differently. Yet, it’s rare to find research that directly accounts for psychological theories of behavior change. Using behavior change frameworks to structure research protocols and analyze data can help ensure that your research activities translate to effective, meaningful designs.

In this presentation, I’ll share the COM-B model of behavior change, which connects three broad categories of antecedents to behaviors: Capabilities, opportunities, and motivation. The COM-B framework considers both factors internal to the person as well as the environments in which they operate, so it lends itself well to many types of design. COM-B helps to reveal not just what people are doing, but why they do it, which then makes it possible to design interventions targeted at the true drivers of behavior.

Using examples, I’ll show how you can create research protocols and question sets that directly probe on capabilities, opportunities, and motivations as they relate to both desired and undesired behaviors. And then I’ll share examples of how the COM-B framework has been used to identify themes in data and connect them to recommendations for design teams.
User experience research and psychology are natural bedfellows who spend too much time in artificial silos. The COM-B framework is an intuitive tool that anyone can learn to bring those fields back together again.

avatar for Amy Bucher, Ph.D.

Amy Bucher, Ph.D.

VP, Behavior Change Design, Mad*Pow

Thursday May 10, 2018 5:15pm - 6:00pm EDT
Back Bay A/B

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