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Design [clear filter]
Thursday, May 10

9:15am EDT

Purpose Before Action - Why you need a Design Language System
Ask two designers to design the same user interface and you will likely end up with two very different designs and interactions on the page. Ask two developers to implement that page and you will end up with different code, too! And that, in a nutshell, is why you need a system.
Have you ever wondered what it takes to build your own design language system? It sounds intimidating, but it's not!

Come to this talk to benefit from our experiences creating and deploying design guidelines from inception to delivering the code that brings the designer's intent to life in real products. Whether you are working with a globally distributed team or by yourself as a freelancer, you will have to confront this issue - do I stop and create a system from scratch, use someone else's, or do something in-between? You will find that a design language system will help you work faster, deliver the basics more easily, and leave more time to get into the hard problems that require concentration and creativity.

We will answer all of your questions:
  • Why create a design language system?
  • What are the benefits of a design system?
  • Should I create a system?
  • Who needs to be involved in the work?
  • Who are the users of the system?
  • How should you manage the work, with competing priorities and deadlines?
  • What are the actual steps to define the system?
  • How do you get started tomorrow on it?

Attendees will walk away with a clear sense of what it takes to create a design language system and how to get started. They will understand whether to take parts of what we have done or use all of it on their own projects, large and small.

avatar for Carrie Lloyd

Carrie Lloyd

Visual Design Lead, IBM
Carrene (Carrie) is a native Upstate New York transplant living in Boston. She is a classically trained graphic designer, with 20 years experience in the art of solving complex user problems for people while also figuring out how to delight them. She studied Graphic Design at Lesley... Read More →
avatar for Chris Reckling

Chris Reckling

Design Director, IBM Collaboration Solutions
I grew up in Arizona and came to Boston to study jazz and guitar at Berklee College of Music. I got started in technology on the support front-lines and spent time in product management before moving into a design position. Today, I am the head of a large design organization, building... Read More →

Thursday May 10, 2018 9:15am - 10:00am EDT
Republic A/B

10:15am EDT

5 essential art history lessons for UX & UI designers
Discover how an understanding of design concepts and principles from the past can some stress out of building website and app user experiences and interfaces. Design principles that started to appear in the early 1900’s established principles to improve usability and information design long before digital devices, but many of these can be applied to websites, apps, and modern interactions. Find out how many of these principles can be applied to modern needs.

avatar for AGI Training

AGI Training

Vice President, American Graphics Institute
Jennifer Smith's expertise bridges the gap between design, and development of print, web, and interactive design.Jennifer's career started when she was one of the first creative directors to push the limits of technology and its integration with design. She has since managed and developed... Read More →

Smith pdf

Thursday May 10, 2018 10:15am - 11:00am EDT
Republic A/B

11:15am EDT

You don’t need to ask that – Anticipatory Design to create smart, delightful user experiences
The other day, I received a text from my friend to share my home address with him. As I started typing my response, I got a suggestion from Messaging App with my home address pre-filled, I didn’t have to type it all. I was pleasantly surprised. “Smart”, I thought, and a little voice in my head said - “I love my phone”

Anticipatory design or Predictive Design has the power to transform experiences. The concept was first proposed by Aaron Shapiro, CEO of Huge Inc. The focus is to make smart suggestions or, in some cases, make decisions for users as opposed to asking them for needless things. It is moving away from the approach of providing users with quality choices to making smart choices for them.

With the recent advancements in artificial intelligence and access to contextual data, Anticipatory Design has become increasingly viable and is being leveraged in many forms. With access to all this user data, companies wield astonishing power which can be translated into either amazingly productive or downright creepy experiences.

avatar for Yogesh Moorjani

Yogesh Moorjani

Staff Designer, LogMeIn
I am Staff Designer at LogMeIn. I have been working as a designer for over 11 years and have helped shape the user experience for a variety of products used by millions of users worldwide. I am passionate about creating meaningful and delightful products, love traveling, exploring... Read More →

Thursday May 10, 2018 11:15am - 12:00pm EDT
Republic A/B

2:00pm EDT

How Designers Can Make the World a Happier Place
Design is powerful – it can generate excitement, bring joy, provoke anger, or trigger anxiety, sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, designers have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy?

In this talk, we will deconstruct the concept of “happiness” and offer designers a framework for considering the emotional impact of their work. We’ll explore the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, you’ll learn when and how to evoke joy, humor, reassurance, comfort, and other positive feelings through applying a set of guiding principles for the pursuit of happiness.

avatar for Kathi Kaiser

Kathi Kaiser

Co-Founder & COO, Centralis
Kathi Kaiser is co-founder and partner at Centralis, a Chicago-based UX consultancy. She leads a top-notch team in creating great user experiences for global clients, start-ups, and cultural institutions. When Kathi’s not at the whiteboard or in the lab, she may be found observing... Read More →

Thursday May 10, 2018 2:00pm - 2:45pm EDT
Republic A/B

3:15pm EDT

Sponsored Session - Redefine Your Redesign: How to Make the Most of Big Swings
A designer in the tech industry has unprecedented access to quantitative data, and the analyst-approved approach of "experiment, measure, repeat," has quickly gone from just a smart product development practice to the law of the land in many tech companies.
For all its benefits, this approach can sometimes feel at odds with exploring dramatically different designs for age-old problems. You may find yourself trying to square an iterative, A/B test-driven approach to web development with a stakeholder request — or your own desire — for a "big swing”: a major redesign that may change several fundamental elements at once.
To take that big swing, you need buy-in from everyone involved: analysts, engineers, product managers, stakeholders, and most importantly, users.
Learn how the practice of establishing a “lighthouse” design based on well-defined guiding principles can empower designers to shape business strategy. We’ll take a look at how this approach allows Wayfair’s design team to take big swings — without throwing data-driven design out the window or skimping on UX best practices.

avatar for Daniel Lachapelle

Daniel Lachapelle

Product Designer, Wayfair
Senior Product Designer for Wayfair, lover of good (and bad) television, drinker of mid-shelf whiskeys.


Thursday May 10, 2018 3:15pm - 4:00pm EDT

3:15pm EDT

The Art of Information: A Guide to Data Visualization Design
Exploration and use of data visualization can be found hundreds of years ago, way before computer was invented. In today's digital world, the rich history of visualizing data has a strong influence on how to make otherwise intangible data easier to understand and recall. In this presentation we'll share how to approach data visualization design by understanding types of data structures and data visualization principles. You’ll also hear stories about how we design data visualization for data-heavy engineer product.

avatar for Elaine Li

Elaine Li

Senior Experience Designer, Autodesk
Experience designer with lots of curiosity, patience and empathy.

Thursday May 10, 2018 3:15pm - 4:00pm EDT
Republic A/B

4:15pm EDT

Turning Designers Into Data Nerds
Data is a powerful tool that designers can use to formulate problems, make decisions, validate designs, and demonstrate impact to stakeholders. During this talk, we’ll discuss how data can inform every step of the design process and how to supplement data when it falls short.

avatar for Lara Cavezza

Lara Cavezza

Product Designer, ezCater
I'm a Product Designer at ezCater, a catering e-commerce site based in Boston, where I lead the design of the customer-facing side of the product.Previously, I led UX design and front-end development at a bootcamp program for career changers. I have a background in psychology, linguistics... Read More →
avatar for Lindsay Matthews

Lindsay Matthews

Senior Product Manager, ezCater
I'm currently a senior product manager at ezCater, where I run a team responsible for everything on the customer-facing side of the business. I started my career in Silicon Valley, working on Intuit. After that, joined Yammer (acquired by Microsoft) where I was the site lead for the... Read More →

Thursday May 10, 2018 4:15pm - 5:00pm EDT
Republic A/B

5:15pm EDT

Learning Machine Learning: Implications for Design and UX
Machine Learning (ML) is a mainstay science that is used to power personalization, recommendations, language translations, and other value additions to user experiences. Rather than relying on a set of logical defined relationships or hard-coded associations, ML algorithms learn from patterns in data without being manually programmed. It is changing the way we think and talk about product experiences. ML presents new opportunities for the designer, while adding a layer of complexity around user trust and control.

In this session, we unpack what machine learning is, what the core concepts of machine learning are and how it works. As we explore different kinds of learning techniques, we build a vocabulary that enables us, the design community, to engage with ML engineers and developers.

We don’t just stop there — we delve deeper into the gotchas of machine learning, specifically overfitting, fairness, bias and interpretability. We explore what these are, how they come into being, and why they matter. What do they mean for the design process? How do they emerge in the end user experience? How should we design user experiences that are no longer linear, and are instead a function of a complex ecosystem of interactions between users, interfaces, data, algorithms and environments?

avatar for Mahima Pushkarna

Mahima Pushkarna

UX Designer, Google AI
Mahima is a UX Designer on the Big Picture Data Visualization Group at Google AI, which specializes in information visualization to make complex data accessible, useful, and even fun. She tends to wear many hats – UI/UX, visual design, strategy and design research - to create... Read More →

Thursday May 10, 2018 5:15pm - 6:00pm EDT
Republic A/B

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