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Thursday, May 10
 

7:30am

Breakfast & Open Networking
Thursday May 10, 2018 7:30am - 8:30am
Constitution

7:30am

Registration Opens
Thursday May 10, 2018 7:30am - 8:30am
Ballroom Foyer

8:30am

Welcome & Opening Keynote - UXPA Boston: Today & Tomorrow
Speakers
avatar for Dan Berlin

Dan Berlin

VP, Experience Research, Mad*Pow
After seven years providing technical support for hard-to-use interfaces, Dan found his calling when he sat as a participant in a usability study. He quit his job and enrolled in the MBA+MS in Human Factors in Information Design program at Bentley University. After graduating fro... Read More →


Thursday May 10, 2018 8:30am - 9:00am
Ballroom

9:15am

In Case of Emergency, Break Taboo
Taboos are a global phenomenon. Some cultural. Some universal. They change with time and seasons. Are they good? Are they bad? Or are they something else entirely? Taboos will be broken during this talk. Are you ready to be a little uncomfortable?

Taboos help set the standards by which we live as a society. There are even niche taboos within communities (e.g. Comic Sans, Bevel & Emboss etc. among designers). But do these boundaries help or hinder us? Do they protect or enslave us? How can we tell?

This talk explores the history and nuance of taboo in society at large and in the design community, and challenges them all. I present four standards by which you can judge taboos, challenge them, and use them to better yourself and your work.

Speakers
avatar for Brandon Ward

Brandon Ward

Director of UX, Precocity
Let's talk about: | | Experience and Service Design, Leadership, Speaking, Teaching, Writing, Kung Fu, religion, The Philippines, family/kids, classic cars, singing, acting, voice-over, movies, music, sci-fi / fantasy literature | | In a nutshell: | | Brandon’s passion for s... Read More →


Ward pdf

Thursday May 10, 2018 9:15am - 10:00am
Independence

9:15am

Purpose Before Action - Why you need a Design Language System
Ask two designers to design the same user interface and you will likely end up with two very different designs and interactions on the page. Ask two developers to implement that page and you will end up with different code, too! And that, in a nutshell, is why you need a system.
Have you ever wondered what it takes to build your own design language system? It sounds intimidating, but it's not!

Come to this talk to benefit from our experiences creating and deploying design guidelines from inception to delivering the code that brings the designer's intent to life in real products. Whether you are working with a globally distributed team or by yourself as a freelancer, you will have to confront this issue - do I stop and create a system from scratch, use someone else's, or do something in-between? You will find that a design language system will help you work faster, deliver the basics more easily, and leave more time to get into the hard problems that require concentration and creativity.

We will answer all of your questions:
  • Why create a design language system?
  • What are the benefits of a design system?
  • Should I create a system?
  • Who needs to be involved in the work?
  • Who are the users of the system?
  • How should you manage the work, with competing priorities and deadlines?
  • What are the actual steps to define the system?
  • How do you get started tomorrow on it?

Attendees will walk away with a clear sense of what it takes to create a design language system and how to get started. They will understand whether to take parts of what we have done or use all of it on their own projects, large and small.

Speakers
avatar for Carrie Lloyd

Carrie Lloyd

Visual Design Lead, IBM
Carrene (Carrie) is a native Upstate New York transplant living in Boston. She is a classically trained graphic designer, with 20 years experience in the art of solving complex user problems for people while also figuring out how to delight them. She studied Graphic Design at Les... Read More →
avatar for Chris Reckling

Chris Reckling

Design Director, IBM Collaboration Solutions
I grew up in Arizona and came to Boston to study jazz and guitar at Berklee College of Music. I got started in technology on the support front-lines and spent time in product management before moving into a design position. Today, I am the head of a large design organization, bui... Read More →


Thursday May 10, 2018 9:15am - 10:00am
Republic A/B

9:15am

Securing the right research participants
There are more and more ways to recruit participants for research, which also means there are more and more ways to get the wrong people in your studies. Including the wrong participants in your research can waste your time, give you false confidence, or even cause you and your teams to make the wrong decisions moving forward. Sometimes you find the perfect people to research but they don’t want to participate at all or stop part way through.

Come to this session to get an understanding of pros and cons of finding participants yourself using existing users, intercepting live visitors, or using market research or UX tool panels to find participants. We’ll also cover best practices for screening and incentivizing participants so you can make sure your research efforts are as effective as possible.

Speakers
avatar for Amanda l Stockwell

Amanda l Stockwell

Principal, Stockwell Strategy
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to under... Read More →



Thursday May 10, 2018 9:15am - 10:00am
Back Bay A/B

9:15am

Interactive Journey Maps: Take your design & strategy deliverables to the next level!

If you're at UXPA, you're no stranger to experience design deliverables: wireframes, UX flows, personas, journey maps, ecosystem diagrams… the list goes on and on. But some of these deliverables have evolved more than others over the years. The UX industry has come a long way from the days of printout annotated wireframes and functional notes- so why are we still creating experience journey maps the same way?

I wondered the same thing!

It turns out, just as new tools and methods have made it easier to more efficiently and effectively prototype, evaluate, and communicate our designs to each other, our users, and our clients, we can also create next generation experience journey maps that illustrate how an experience strategy connects back to foundational user research, UX patterns, and underlying design principles. These interactive deliverables are designed for iteration and adaptation, and can tie in research findings and audiovisual media, as well as supporting materials like personas and narratives. Because they are interactive, teams can use them to better distribute experience strategy insights across an organization, helping manage change and deliver transformation more effectively.

You don't have to wait around for someone to invent a new software package for this type of practice, though. If you have experience design, you have everything you need. This talk will cover some of the most important lessons and practical tips learned from experience creating these very types of artifacts from scratch. It will highlight concrete examples of interactive journey maps we've delivered and answer the most common questions you'll face when you start to create your own.

Don't leave those journey maps to gather dust on the printer tray: Make them interactive!

Speakers
avatar for Jennifer Briselli

Jennifer Briselli

Managing Director, Experience Strategy & Design, Mad*Pow
Jen Briselli is the Managing Director of Experience Strategy & Design at Mad*Pow, leveraging experience strategy and design to create innovative experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passio... Read More →



Thursday May 10, 2018 9:15am - 10:00am
Back Bay C/D

10:15am

CPUX – A Serious (and Usable?) European Attempt at Certifying UX Professionals
With more than 3.000 people certified since its launch in 2014, CPUX is a successful European UX certification program driven by volunteers.

This presentation will tell you what you should demand of a serious and useful UX certification program. It will openly discuss CPUX’s successes, the challenges we are facing, and what our students are saying.

Certified Professional for Usability and User Experience (CPUX) is available at two levels: Foundation level (CPUX-F) and Advanced Level, which currently includes User Requirements Engineering (CPUX-UR) and Usability Test and Evaluation (CPUX-UT). About 95% of our certifications are at the foundation level.

Most of the people that we certify at the Foundation level are people who work together with UX professionals and who want to learn at least a bit of the UX-language. We don’t claim that certification will bring you fame, wealth and honor. We don’t train “UX experts”. CPUX-F is for people who want to have more productive discussions with UX professionals. Essentially, if a CPUX-F candidate is asked "Do you speak UX?" they can confidently answer, “Yes!”.

Key characteristics of CPUX are:
  • Certification is possible based on self-study without expensive, vendor-supplied training
  • Curricula are freely available (www.uxqb.org/en/)
  • CPUX curricula are used as UX Books of Knowledge by some organizations (with or without certification)
  • Complete sets of public exam questions are freely available
  • Certification training is de-monopolized; most UX professionals can qualify as trainers
  • Foundation level certification is available in English, German, French and Russian. Advanced level certification is available in English and German.

Speakers
avatar for Rolf Molich

Rolf Molich

Owner, DialogDesign



Thursday May 10, 2018 10:15am - 11:00am
Liberty B/C

10:15am

5 essential art history lessons for UX & UI designers
Discover how an understanding of design concepts and principles from the past can some stress out of building website and app user experiences and interfaces. Design principles that started to appear in the early 1900’s established principles to improve usability and information design long before digital devices, but many of these can be applied to websites, apps, and modern interactions. Find out how many of these principles can be applied to modern needs.

Speakers
avatar for Jennifer Smith

Jennifer Smith

Vice President, American Graphics Institute
I live in the design world and love sharing principles that can help others build clean and focused, websites, apps, books, posters, experiences, and more. Come find out how you can take advantage of these principles in your visual designs.


Smith pdf

Thursday May 10, 2018 10:15am - 11:00am
Republic A/B

10:15am

10-Minute Talks - Curated
Benjamin Basseches - Ethnographic Diary Studies: Value & Best-practices (Feedback Survey)
In the age where seemingly everyone carries a smartphone, you can now conduct some forms of ethnographic research without the logistical challenges of field work! Imagine the value of viewing your users’ snapchat stories and other social media profiles to gain a window into their daily lives. Ethnographic diary studies leverage similar mobile platforms, and enable you to send participants specific prompts to gain insights into their lifestyle factors and behaviors that might influence the design of your future product or service.
Ethnographic diary studies share several similarities with typical diary studies aimed at collecting extended product-usage feedback, but their broader research objectives warrant special considerations. For example, the diary prompts must be clear and straightforward, but open-ended enough to encourage participants to report anything they consider significant. Furthermore, you should select a diary platform that facilitates communication with participants, enabling you to provide encouragement and ask follow-up questions throughout the study.  If designed and conducted thoughtfully with an appropriate mobile diary platform, ethnographic diary studies offer economical access to rich, in-context data that used to be obtainable only through extended field observations and interviews.
In this 10-minute talk, I will summarize the value of, and best-practices for, conducting ethnographic diary studies. I will offer specific guidance by citing examples from a recent study to understand the lives of individuals with chronic medical conditions. Attendees will leave with the knowledge and confidence to start planning an ethnographic diary study.

Maggie Foley - Lessons Learned: Designing for Augmented Reality (Feedback Survey)
Designing for augmented reality today can feel like the wild wild west — everyone’s talking about it, brands are starting to experiment with it, but there aren’t a lot of successful case studies or established standards to lean on. This talk covers notable interaction models and key considerations when for designing in AR, helping you to avoid pitfalls in new territory.
During this session you’ll learn:
Three key interaction models in AR
Eight considerations when designing in AR
Low-cost ways to get started today

Tania Schlatter, Julian Gautier, and Derek Murphy - Gut-check: the Boston UX community and the current tech backlash (Feedback Survey)
According to the New York Times, these are serious times to be involved in digital product design. In the past ten months, the Times has published over six articles about a backlash against the technology sector, covering topics ranging from the negative effects of new devices on kids (1) to the addictive nature of smartphones (2).
One article (1) reports that two primary shareholders are asking Apple to “study the health effects of its products.” Another (2) asks an expert on addiction, “Do the designers of the new technologies understand what they’re doing?”
Facebook and Twitter have recently faced controversy over the spread of misinformation on their platforms by hackers and bots. Graduate students in this presenter’s class are concerned about topics such as dark UI patterns, how to avoid creating them, and the negative effects of too much technology use.
We are wondering if these kinds of concerns are on the minds’ of the Boston UX community members. This talk will present findings from a survey of the Boston UX community about their perception of the potential dangers of digital products and their role in creating them.
1) https://www.nytimes.com/2018/01/08/business/apple-investors-children.html?action=click&contentCollection=Technology&module=RelatedCoverage®ion=EndOfArticle&pgtype=article
2) https://www.nytimes.com/2017/03/06/science/technology-addiction-irresistible-by-adam-alter.html

Speakers
avatar for Benjamin Basseches

Benjamin Basseches

Human Factors Specialist, UL-Wiklund
I'm a human factors specialist and UX researcher, passionate about improving our designed world by understanding users!Let's chat about ethnographic research, usability testing, medical devices...or anything you've been working on.
avatar for Julian Gautier

Julian Gautier

Product Research Specialist, Institute for Quantitative Social Science
I'm a product research specialist at the Institute for Quantitative Social Science at Harvard University, developing and implementing metadata standards and helping conduct UX research for Dataverse, an open-source data repository. Shortly before joining the team, I finished a Ma... Read More →
avatar for Derek Murphy

Derek Murphy

UX Researcher, Harvard University IQSS
avatar for Tania Schlatter

Tania Schlatter

UX&UI lead / Lecturer, Harvard IQSS / Northeastern Univ.
Talk to me about:Teaching interaction & information design"Visual Usability" bookDesigning with dataUser centered design strategy & processInformation Architecture before the Web



Thursday May 10, 2018 10:15am - 11:00am
Commonwealth (Upstairs)

10:15am

Drawing Insights: Bringing Co-Creation to an Enterprise Context
Call it co-design or call it participatory design—as a research method, brainstorming design solutions alongside users can provide some uniquely trenchant insights. But how do you introduce and spread such a method within a large, enterprise organization?

In this session, we’ll give a cross-functional (research and design) perspective on how co-design can work in an enterprise environment. We will demonstrate three different cases where we implemented co-design to address primary problems facing our product teams, namely: ensuring that we provide solutions for a range of user roles and workflows; achieving apparent simplicity within complex applications; and designing for people who will use our applications daily in a professional context.

Our three cases:
  1. Pioneering co-design to create a new research experience for an established product
  2. Applying success from case 1 to broaden stakeholder buy-in for co-design and implement it on a tight schedule with a new product
  3. Pairing co-design with prototype reviews to shape a new self-support experience

We’ll cover the research questions that prompted us to try co-design, the strategies we
used to gain stakeholder buy-in, and how we ensured our insights could be translated into real impact. This is a story of collaborative, iterative research practice: how we drew on each others experiences to standardize co-creation as a practice across our organization. Do research methods like co-design sound “riskier” than the more tried-and-true approaches in your organization? We’re here to offer tips--including a take-home template--to mitigate those concerns and unlock a key learning opportunity for enterprise product teams.

Speakers
avatar for Hilary Dwyer

Hilary Dwyer

Senior UX Researcher, LogMeIn
avatar for Aaron Hatley

Aaron Hatley

UX Researcher, LogMeIn
I'm a UX Researcher for a segment-leading software company. Based in Boston, I bring an array of experience from industry, nonprofits, museums and cultural organizations, and academia. I hold a PhD in the History of American Civilization from Harvard University.
avatar for Timothy Hicks

Timothy Hicks

Sr. Product Designer, LogMeIn
avatar for Yogesh Moorjani

Yogesh Moorjani

Staff Designer, LogMeIn
I am Staff Designer at LogMeIn. I have been working as a designer for over 11 years and have helped shape the user experience for a variety of products used by millions of users worldwide. I am passionate about creating meaningful and delightful products, love traveling, explorin... Read More →
avatar for Neha Raghuvanshi

Neha Raghuvanshi

UX Researcher, LogMeIn
avatar for Whitney Roan

Whitney Roan

SR UX Researcher, LogMeIn
avatar for Priya Shetye

Priya Shetye

Product Designer, LogMeIn



Thursday May 10, 2018 10:15am - 11:00am
Back Bay A/B

10:15am

Battling the Blah-Blah-Blahs: 7 Tips for Making Websites Readable
Too many websites commit the deadly sin of too much text on a given page. Lengthy (and numerous) paragraphs of complex sentences cause eyeballs to glaze over and users to miss critical information. Fortunately, you don’t need to be a professional writer to battle text bloat. In this talk, a website designer and a journalist team up to offer simple tools for making your website pithy, lively, and genuinely informative. The battle can be won, even when faced with the worst case of the blah-blah-blahs. Whether you’re a content provider or a designer who has to cram it all in, you’ll discover how to make a web page scannable, visually engaging—even fun to read. You’ll learn how to break up text with pull quotes, images, lists, and other design elements. And you’ll leave with an action plan to improve the readability of your website without compromising your message.

Speakers
avatar for Jen Kramer

Jen Kramer

Lecturer, Harvard University Extension School
For many years, Jen Kramer has been educating clients, colleagues, friends and graduate students about the meaning of a "quality website." Since 2000, she has built websites that are supportive of business and marketing goals in a freelance capacity and as part of an agency... Read More →
avatar for Martha Nichols

Martha Nichols

Editor in Chief, Talking Writing
Martha Nichols is a faculty instructor in the journalism program at the Harvard Extension School and editor of Talking Writing, a nonprofit digital magazine that's been publishing for almost ten years. She's interested in new forms of journalism and magazine production, especiall... Read More →



Thursday May 10, 2018 10:15am - 11:00am
Back Bay C/D

10:15am

Elevate your UX Team to Superhero Status by Forging a Guild
Is your UX team and Injustice League or a Band of Heroes?

Learn how to pull off monumental UX deeds without adding headcount. In a busy Agile development environment, your UX team can found a Guild of UX Champions to:
- Scale UX
- Delegate appropriate design decisions
- Raise awareness for UX needs
- Create developer advocates throughout your organization

In our talk, you will learn how to:
• Build a guild made up of developers and QA engineers from across multiple scrum teams
• Establish buy-in and accountability at higher levels of management
• Maintain interest levels and participation within the guild
• Increase enthusiasm for UX throughout the guild and beyond

Speakers
avatar for Carol Sadowsky Bergantino

Carol Sadowsky Bergantino

Manager, User Experience Design, Veracode
Carol Bergantino is a UX Manager with CA | Veracode. Carol holds a master’s in HCI from Rensselaer Polytechnic Institute and has spent her career working to improve the user experience for complicated enterprise software products. Carol also has a special interest in how UX w... Read More →
avatar for Jennifer Bullard

Jennifer Bullard

UX Consultant, Independent
I have a background in Fine Arts and graphic design, finished off with a Master's in HCI from Rensselaer Polytechnic (RPI). I have been practicing UX in the Boston area for roughly 15 years and have filled a variety of roles ranging from usability researcher to independent UX Con... Read More →
avatar for Taylor Hayward

Taylor Hayward

Principal User Experience Designer, Veracode | CA Technologies
In the beginning of my career, in 1993, I was designing user interfaces for client server applications. In 2000 and 2001 I studied graphic design at The Museum School, and Software Usability at Harvard Extension School. From there my techniques and skills expanded into many diffe... Read More →



Thursday May 10, 2018 10:15am - 11:00am
Independence

11:15am

Mentoring Session #1
Need a little advice? Another perspective? Whether you are moving into user experience (UX) or have been there for years, we all have points in our career when talking to someone with a neutral perspective can help.
  • Are you looking for a way to re-tool your skill set? 
  • Are you trying to break into the field of user experience? 
  • Maybe you’re dealing with a difficult boss, colleague, employer, client, or company. 
Our group-mentoring sessions will give you another angle on how to advance your career or move beyond a difficult situation. You may think your issue is unique, but don’t worry: our mentors just may have a similar story to share. Our sessions will include mentors who have years of experience as UX directors, managers, designers, developers, and researchers – many of whom had to make that leap from a different career into the user experience field.

Mentoring will take place in groups of 2 mentors to 5-10 mentees. Mentoring groups will form on a first-come first-serve basis, so please show up on time to get mentored!

Each table will have its own focus, to meet your mentoring needs. Choose from "New to UX/Career Changers" or "UX Career Development." 

Speakers
avatar for Warren Croce

Warren Croce

Currently a Lead UX Designer at Staples Inc., Warren has over twenty five years design experience. In 1997 he worked on his first eCommerce site, for Hewlett Packard, as a member of KPMG Consulting’s eCommerce practice. He spent over twelve years at Intuit where he worked prima... Read More →
avatar for Benjamin Davies

Benjamin Davies

Principle User Experience Researcher, Fresenius Medical Care
avatar for Aaron Hatley

Aaron Hatley

UX Researcher, LogMeIn
I'm a UX Researcher for a segment-leading software company. Based in Boston, I bring an array of experience from industry, nonprofits, museums and cultural organizations, and academia. I hold a PhD in the History of American Civilization from Harvard University.
avatar for Meena Kothandaraman

Meena Kothandaraman

Customer Experience Strategist, twig+fish
I love researching human behavior! | If you have any interest in what makes studying people so fascinating, or want to talk about why it is so hard to run research studies at companies (and some ways to make things easier for you as a researcher or consumer of research output... Read More →
avatar for Jen McGinn

Jen McGinn

Senior Director of User Experience, Veracode | CA Technologies
Jen McGinn is a Senior Director of User Experience at Veracode | CA, based in Burlington, MA, where she leads a team of 12 UX and UA professionals. She's been designing and conducting user research activities since 2003, having been a user researcher at Sun Microsystems, Nokia, a... Read More →
avatar for Susan Mercer

Susan Mercer

Sr. Manager, Research & Usability, TripAdvisor
Susan has over 20 years of experience in UX, and has worked as a developer, designer, web producer, product manager, and now a user researcher. Until recently, she was a Principal User Researcher at Insulet Corporation, where she works with Type 1 diabetic patients to understand... Read More →
HO

Heather O'Neill

Pixels for Humans
avatar for Tania Schlatter

Tania Schlatter

UX&UI lead / Lecturer, Harvard IQSS / Northeastern Univ.
Talk to me about:Teaching interaction & information design"Visual Usability" bookDesigning with dataUser centered design strategy & processInformation Architecture before the Web
avatar for Kyle Soucy

Kyle Soucy

Founding Principal, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer t... Read More →
avatar for Bob Thomas

Bob Thomas

Director, User Research, Liberty Mutual Insurance
Bob Thomas is Director of User Research at Liberty Mutual Insurance, where he has worked for the last 10 years expanding usability best practices and building out a user experience team. His background includes usability research, usability testing, graphic design, and product ma... Read More →
avatar for Tom Tullis

Tom Tullis

Head Geek, UXMetricsGeek.com
I'm a User Experience Research Consultant, Author, and Speaker. I have over 40 years of experience in the human factors, usability, and UX research fields. I’ve worked on things as diverse as the design of NASA’s International Space Station to a wide variety of web sites and... Read More →
avatar for Brandon Ward

Brandon Ward

Director of UX, Precocity
Let's talk about: | | Experience and Service Design, Leadership, Speaking, Teaching, Writing, Kung Fu, religion, The Philippines, family/kids, classic cars, singing, acting, voice-over, movies, music, sci-fi / fantasy literature | | In a nutshell: | | Brandon’s passion for s... Read More →
avatar for Hanna Yehuda

Hanna Yehuda

Senior Consultant User Experience, DELL
I'm a senior consultant user experience designer at DELL, based in Hopkinton, MA. I've made a career change 18 years ago from UI development to UX design. When I work on a project, I do the user research, interaction design, visual design and prototyping. I have of 30 US patents... Read More →


Thursday May 10, 2018 11:15am - 12:00pm
Liberty B/C

11:15am

You don’t need to ask that – Anticipatory Design to create smart, delightful user experiences
The other day, I received a text from my friend to share my home address with him. As I started typing my response, I got a suggestion from Messaging App with my home address pre-filled, I didn’t have to type it all. I was pleasantly surprised. “Smart”, I thought, and a little voice in my head said - “I love my phone”

Anticipatory design or Predictive Design has the power to transform experiences. The concept was first proposed by Aaron Shapiro, CEO of Huge Inc. The focus is to make smart suggestions or, in some cases, make decisions for users as opposed to asking them for needless things. It is moving away from the approach of providing users with quality choices to making smart choices for them.

With the recent advancements in artificial intelligence and access to contextual data, Anticipatory Design has become increasingly viable and is being leveraged in many forms. With access to all this user data, companies wield astonishing power which can be translated into either amazingly productive or downright creepy experiences.

Speakers
avatar for Yogesh Moorjani

Yogesh Moorjani

Staff Designer, LogMeIn
I am Staff Designer at LogMeIn. I have been working as a designer for over 11 years and have helped shape the user experience for a variety of products used by millions of users worldwide. I am passionate about creating meaningful and delightful products, love traveling, explorin... Read More →



Thursday May 10, 2018 11:15am - 12:00pm
Republic A/B

11:15am

10-Minute Talks - Students
Jen Siegel - The Ethical Implications of the Chatbot User Experience (Feedback Survey)
Humans seem to love yelling at robots. We probably all have our own stories of asking inappropriate questions or saying mean things to chatbots. In fact, according to Dr. Sheryl Brahnam, Assistant Professor in Computer Information Systems at Missouri State University, 10%-50% of our interactions with conversational agents (CAs) are abusive. While we may not physically harm the AI behind these chatbots/virtual assistants, there could be unintended consequences of this behavior. Since most virtual assistants are female and our behavior towards machines can blend into our treatment of humans, I argue UX designers have an ethical responsibility to consider social problems in our designs. In this presentation, I will walk through this space - describing the current research and the open questions that remain.

Hoshedar Framroz Bamji - Brand in the age of UX & IxD (Feedback Survey)
Companies invest millions of dollars to build brands that are unique and connect with the emotions and aspirations of their audiences. They attempt to carve a special space in the minds of their audiences to become a business that is relatable and connects on a subconscious level. In today’s digital world, the experience of a product/service has an impact on the brand perception of a company. With voice activated systems, wearable teach, and IoT; users experience a product/service/brand in a variety of mediums and proximities.

Sean Higgins - Psychology & UX - Research and Design (Feedback Survey)
User experience and user-centered design are nothing without investigating the motivations, tendencies, and behavior of users.  Dr. Nick Fine, a digital psychologist, computer scientist, and UX practitioner has suggested that web designers with no research background subsume the psychology of UX at the expense of good products and the users themselves.  Can one create user-centered design without performing user research?  Do small test samples obviate the need for rigorous, clinical testing, and do our personas arise from that testing?  This presentation will look at both sides of the argument and attempt to bring together a suggestion for a symbiotic relationship between the "scientists" and the "designers."

Speakers
avatar for Hoshedar Bamji

Hoshedar Bamji

Graduate Student, Northeastern University
I am currently pursuing my masters in Interactive Design from Northeastern University. Prior to this I was a brand design manager at a design agency in Mumbai, India. I love to create experiences that build relationships between people, products and brands. I have over 5 years of... Read More →
avatar for Sean Higgins

Sean Higgins

Graduate Student, Northeastern University
A native New Orleanian, Sean managed to somehow parlay his undergraduate Psychology degree into a career as a social worker doing psychiatric crisis interventions and as a high school counselor advising students on college applications. He also taught remedial English to summer-s... Read More →
avatar for Jennifer Siegel

Jennifer Siegel

UX Research and Design Associate, Bentley User Experience Center
Jen Siegel is a Research and Design Associate at the Bentley User Experience Center. Prior to joining the UXC, Jen held various positions at Integra LifeSciences, a medical device company in Plainsboro, NJ. In her role, Jen managed the early usability testing for a new product in... Read More →



Thursday May 10, 2018 11:15am - 12:00pm
Commonwealth (Upstairs)

11:15am

You Keep Using That Word... On the need for a shared vocabulary in UX
How often have you discussed something in a meeting, only to find that nearly everyone in the room had a different definition of what that “something” was? Have you ever delivered a “wireframe” only to have your stakeholders confused and disappointed because what they really wanted was what you call a “prototype?” The UX field likes to come up with lots of different names for very similar things. This is problematic, and we need to find a way to have a shared vocabulary. In this session, we’ll brainstorm some terms that have nebulous meanings and try to tease out what makes something X and not Y.

Speakers
avatar for Danielle Cooley

Danielle Cooley

Owner & Principal, DGCooley & Co.



Thursday May 10, 2018 11:15am - 12:00pm
Back Bay C/D

11:15am

Building Your Benchmark: How to Measure UX for Product Impact Over Time
Benchmarking allows you to track UX progress over time, giving you an indication of how successful digital platform changes have been. It provides a wholistic product assessment and requires greater attention to methodology, stakeholders, tasks, protocol, and analysis than a typical feature study does. Our method captures quantitative measures, along with qualitative feedback, for product stakeholders to use to justify and inform their business decisions.

In this session, you’ll get tips for developing a benchmark strategy. You’ll also hear stories about how benchmarks have impacted our organization’s digital strategy.

You will learn:
• The business impact of benchmark studies
• Designing, running, and analyzing such studies
• How to avoid issues with recruiting, study design, execution, reporting

A variety of UX and product professionals, including seasoned researchers, novice designers, and digital product owners can learn and take action from this session.

Speakers
avatar for Jennifer Otto

Jennifer Otto

Principal User Experience Researcher, Fidelity Investments
Curious, open-minded, perceptive, and meticulous, I look at the world through a wide-angle lens, then work my way down to a microscope. With over 20 years of experience in user research and design, I uncover and visualize fresh insights to inform and inspire others. | | Wit... Read More →
avatar for Paul Sisler

Paul Sisler

User Experience Researcher, Fidelity Investments
Did I grow up with Mattel Football, Pong, and Space Invaders? Yep. I've loved and lived digital since I could beg my parents for an Atari. I'm interested in digital consumer products and how they fit in our everyday lives. | | Today, I'm a UX Researcher working with mobile and... Read More →
avatar for Yina Li Turchetti

Yina Li Turchetti

Sr. UX Researcher, Autodesk
UX benchmark studies! Any type of UX research. | | I'd love to talk to you if have done any discovery research outside the U.S.


Li pdf

Thursday May 10, 2018 11:15am - 12:00pm
Back Bay A/B

11:15am

Design Sprints in the corporate world. Shorter sprints, remote testing, and other real-world adaptations.
Google’s Design Sprint framework provides tons of value for large corporations, but corporate cultures place unique constraints on the process. Learn how a fortune 100 company has shortened the duration of Design Sprints, replaced live in-person moderated testing with remote unmoderated testing, and discovered techniques to spark participation, enhance results, and reap the positive unintended consequences that help elevate UX in the organization.

Speakers
avatar for Yuling An

Yuling An

Senior UX Researcher, UserTesting
avatar for Caryn Gallis

Caryn Gallis

Senior UX Designer, Prudential
avatar for Lija Hogan

Lija Hogan

Director, Strategic Research Services, UserTesting


Thursday May 10, 2018 11:15am - 12:00pm
Independence

12:00pm

Lunchtime Table Topics
Facilitated roundtable discussions around UX topics. Grab your lunch early to secure a seat.
  • Agile/Lean UX (Amanda Stockwell)
  • Artificial Intelligence/Machine Learning (Mahima Pushkarna)
  • Career Development Table 1 (Kate O'Connor & Megan Tierney)
  • Career Development Table 2 (Carol Szatkowski, Jonathan Tillliss)
  • Design for Social Change (Joshua Ledwell, Juhan Sonin)
  • Education UX (Alyssa Boehm)
  • Enterprise UX (Dani Nordin)
  • Manager Talk (Janelle Estes)
  • User Research (Azilah Iskandar, Suzanne Hillman)
  • UX Strategy (Michael Hawley, Colleen McCretton)

Moderators
avatar for Eva Kaniasty

Eva Kaniasty

UX Consultant, Red Pill UX

Speakers
avatar for Alyssa Boehm

Alyssa Boehm

Head of Experience, edX.org
I lead a team of exceptional Experience Professionals at edX, and together we are working to bring affordable, accessible education to the world. Also, I'm into cats and Italian horror films.
JE

janelle estes

VP, Strategic Research Services, UserTesting
MH

Michael Hawley

Chief Design Officer, Mad*Pow
I lead an amazing team of creative thinkers at Mad*Pow to help solve challenging design problems for our clients. I've got a particular curiosity for how data science and design come together these days. If you do too, let's talk!
avatar for Suzanne Hillman

Suzanne Hillman

UX Researcher and Interaction Designer
I am a user researcher and interaction designer who has recently changed careers from software quality assurance. | | Talk to me about career changing, the challenges of getting your first UX position, or UX research!
avatar for Azilah Iskandar

Azilah Iskandar

Senior UX Researcher, Fidelity Investments
avatar for Joshua Ledwell

Joshua Ledwell

Experience Manager, Autodesk
Experience Manager and Design Thinking Instructor
avatar for Colleen McCretton

Colleen McCretton

User Experience Design & Research, Fidelity
I've been working in UX since before I knew that was what it was called, first with IBM, then with Vistaprint and now with Fidelity. I'm a big fan of Design Thinking, Agile and Lean practices and especially how they can impact enterprise software where the users don't have as muc... Read More →
avatar for Dani Nordin

Dani Nordin

UX Strategy and Leadership
Design Systems, persona character sheets, Agile UX, design thinking, knitting.
avatar for Mahima Pushkarna

Mahima Pushkarna

Visual Designer, Google
Mahima is a Visual Designer in the Big Picture Visualization Group at Google Brain, where she designs digital products and interfaces in Machine Learning and Artificial Intelligence. As a part of Google's People + AI Research Initiative, Mahima explores the relationship between d... Read More →
avatar for Juhan Sonin

Juhan Sonin

Design Director, MIT, goinvo
Creative Sandpaper, Digital Shipper, Healthcare Wonk
avatar for Amanda l Stockwell

Amanda l Stockwell

Principal, Stockwell Strategy
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to under... Read More →
avatar for Carol Szatkowski

Carol Szatkowski

President, Clear Point Consultants, Inc
Carol is President of Clear Point Consultants, Inc. and has been placing UX Designers, Researchers, Directors for over 10 years. In this lunch session, she will be sharing job search insights and answer questions on resumes, portfolios, interview best practices, and how to move... Read More →
MT

Megan Tierney

Onward Search


Thursday May 10, 2018 12:00pm - 12:45pm
Liberty B/C

12:00pm

Lunch
Thursday May 10, 2018 12:00pm - 1:00pm
Constitution

1:00pm

The Wallflower's Guide to Selling Your Soft Skills (or To Surviving Behavioral Interviews)
The Wallflower’s Guide to Selling Your Soft Skills is the next installation in the Wallflower Guide Series. The Wallflower Guides are back this year to continue teaching career soft skills for the UX nerd. Last year, we talked about Networking IRL. This year, we’re taking those skills to the next level by practicing how to use your soft skills to BYOBM - Be Your Own Best Marketer. If you groan at the words “behavioral interviewing”, come hone those skills during this interactive workshop. You’ll get some new tools to conquer the next interview or presentation. We’ll see you there!

Speakers
avatar for Kelly Moeller

Kelly Moeller

Training and Development Specialist, Aquent/Vitamin T
As a Certified Facilitator and Corporate Trainer with 12 years of making great connections happen, Kelly is an advocate, a matchmaker, a bundle of energy, a storyteller – and most importantly a relationship builder. Kelly is very well-versed in public speaking, giving presenta... Read More →
avatar for Bryn Schockett

Bryn Schockett

Producer, Freelance
Creative freelancer for over a decade. My gigs have run the gamut from reality TV to major apparel brands to education startups.



Thursday May 10, 2018 1:00pm - 1:45pm
Liberty B/C

1:00pm

Takeaways from CUE-10: A Hands-On Comparative Study of Experienced Usability Test Moderators
This panel provides brand new findings about how experienced moderators do usability test moderation, and what they learned from observing themselves and other expert moderators.

The results are from the most recent Comparative Usability Evaluation study, CUE-10. The purpose of CUE-10 is to gather real-world data about usability test moderation from experienced UX professionals by asking them to carry out moderation under comparable conditions and compare and discuss the results in a subsequent workshop.

CUE-10 assembled 15 experienced UX professionals to discuss best practices in usability test moderation based on a common experience in moderating at least 3 usability test sessions of the contemporary website Ryanair.com with 6 given test tasks. Ryanair is a large low-price airline that flies mostly within Europe.

In the panel, five CUE-10 participants will describe their most important takeaways from the CUE-10 study. All five panelists are experienced usability test moderators.

Speakers
avatar for Carol M. Barnum

Carol M. Barnum

Director, User Research, UX Firm
Talk to me about user research. It's what I do and what I love and what I have been doing for decades! Always ready to meet others passionate about UX research. Always interested in learning new things about this field.
avatar for Steve Krug

Steve Krug

Head writer, Advanced Common Sense
Me? Well, I've been a usability consultant for 30 years, and have enjoyed teaching usability testing to hundreds of people in person. | | But most people know me from my first book Don't Make Me Think, which seems to have become everyone's introduction to UX (over 500,000 s... Read More →
avatar for Jen McGinn

Jen McGinn

Senior Director of User Experience, Veracode | CA Technologies
Jen McGinn is a Senior Director of User Experience at Veracode | CA, based in Burlington, MA, where she leads a team of 12 UX and UA professionals. She's been designing and conducting user research activities since 2003, having been a user researcher at Sun Microsystems, Nokia, a... Read More →
avatar for Rolf Molich

Rolf Molich

Owner, DialogDesign
avatar for Elizabeth Rosenzweig

Elizabeth Rosenzweig

Principal Consultant, Adjunct Faculty, Bentley UXC, HFID
Director of World Usability Day, Principal Consultant at Bentley User Experience Center and Adjunct faculty for Human Factors and Information Design Master's program.


Thursday May 10, 2018 1:00pm - 1:45pm
Back Bay C/D

1:00pm

Through Their Eyes: Using VR to Simulate Retinal Diseases
In 2018, Immersive technologies like Virtual and Augmented Reality is predicted to be a top trend for 2018. We will see a shift from gaming and entertainment to more versatility in application. One way we have leveraged these immersive technologies is to advance our Accessibility through providing a first-hand view of what it is like to “see through another’s eyes” and simulate various retinal diseases.

Speakers
avatar for Jessica Holt-Carr

Jessica Holt-Carr

User Experience Director, Boston Interactive
Jessica leads the User Experience design and strategy team for Boston Interactive, a full-service digital agency. She is well-versed in all phases of the UX lifecycle including upfront persona development, experience design mapping and user journeys, to detailed information archi... Read More →
avatar for Weiwei Huang

Weiwei Huang

Grad Student, Boston Interactive
I am a grad student majored in Digital Media at Northeastern University. I work in UX team at Boston Interactive focusing on cutting-edge technology on UX innovation research.



Thursday May 10, 2018 1:00pm - 1:45pm
Republic A/B

1:00pm

Using Qualitative Data Analysis Tools to Create a Virtual Tapestry of your Organization’s UX Research
UX researchers mine for user insights through mountains of digital data such as interview and ethnographic studies, usability test results, survey data, videos, photographs, web analytics, and social media posts. Though many of us might enjoy the analysis portion of a project, this phase can be very time consuming. It can be hard for us to connect insights across the different mediums. Further, when UX researchers leave an organization and move on to other positions, their work is often forgotten, much to the detriment of the organization.

Further what we and our colleagues learn from studying users in one product area can be applied more broadly to other product research within an organization.

In this presentation we will introduce you to Qualitative Data Analysis software which is a tool that can greatly improve your efficiency with UX data analysis and synthesis, making your work part of your organization’s permanent record. In this presentation we are going to show you QDA’s key features and benefits through demonstration, case studies and interactive discussion.

Speakers
avatar for Kay Aubrey

Kay Aubrey

Usability/UX Researcher, Usability Resources Inc
Kay Corry Aubrey is a usability/UX researcher and trainer who shows her customers how to make their products more easily understandable to ordinary people. Kay went through the pain of learning QDAS and now using these tools are second nature and she incorporates them into every... Read More →
avatar for Stuart Robertson

Stuart Robertson

Owner, Robertson Educational Resources
Stuart P. Robertson, Ed.D. is a consultant and Platinum Trainer for NVivo software. NVivo is designed to help researchers organize and analyze unstructured, non-numeric data such as transcripts, surveys, videos, images and more. It is designed to help them make the most of rich... Read More →



Thursday May 10, 2018 1:00pm - 1:45pm
Back Bay A/B

1:00pm

Hope is not a method: How improving diversity in your design team makes better products and what you can do about it.
Did you know that seat-belted female drivers and children in actual crashes have a 47% higher chance of serious injuries than belted male drivers in comparable collisions?

Did you know that certain brands of automatic public bathroom soap dispensers and faucets can’t activate when approached by dark-skinned hands?

The lack of diversity and inclusion in product and service design is how things like this happen. When a homogenous group of designers and engineers is producing products and services for a vast set of diverse people, they intentionally or unintentionally immortalize their biases in the things they create. Even the most well-intentioned designers, regardless of the amount of research they actively perform, can be grossly unaware of their own blind spots. Without a diverse group of teammates around them to raise awareness, biases will perpetuate. And if those teams are designing products where safety is a factor, it can become an issue of life and death.

So how do we fix this?

In this talk I will discuss the business benefits of a diverse and inclusive design team, identify strategies to grow a more diverse team while understanding anti-discrimination laws, and share 3 things anyone can do tomorrow to move the needle. Lastly, I will discuss how you can raise awareness about this topic within your broader organization.

The ability to improve diversity in a design team falls squarely on the shoulders of the design managers with budgetary and hiring duties. However, the responsibility to promote and sustain an inclusive environment belongs to all of us.

Speakers
avatar for Lisa deBettencourt

Lisa deBettencourt

VP Design, Confer Health
Lisa is currently the VP of Design at Confer Health, a biotech company building the first ever clinical-grade diagnostic testing for use at home, where she leads the user experience of IoT hardware, consumables, and software. Prior to that, she built and grew the UX design team a... Read More →



Thursday May 10, 2018 1:00pm - 1:45pm
Independence

2:00pm

Mentoring Session #2
Need a little advice? Another perspective? Whether you are moving into user experience (UX) or have been there for years, we all have points in our career when talking to someone with a neutral perspective can help.
  • Are you looking for a way to re-tool your skill set? 
  • Are you trying to break into the field of user experience? 
  • Maybe you’re dealing with a difficult boss, colleague, employer, client, or company. 
Our group-mentoring sessions will give you another angle on how to advance your career or move beyond a difficult situation. You may think your issue is unique, but don’t worry: our mentors just may have a similar story to share. Our sessions will include mentors who have years of experience as UX directors, managers, designers, developers, and researchers – many of whom had to make that leap from a different career into the user experience field.

Mentoring will take place in groups of 2 mentors to 5-10 mentees. Mentoring groups will form on a first-come first-serve basis, so please show up on time to get mentored!

Each table will have its own focus, to meet your mentoring needs. Choose from "New to UX/Career Changers" or "UX Career Development." 


Speakers
avatar for KD Singh Arneja

KD Singh Arneja

Director, UX, HealthEdge
I am UX purist and all my work starts with user research. I am an ardent follower of User Centered Design and Lean UX. While working with some great people on challenging projects and business problems, I have evolved from a UI Engineer to a UX Developer to UX Manager over the ye... Read More →
avatar for Astrid Chow

Astrid Chow

Senior UX Design & Research Lead, IBM Watson Health
avatar for Ger Joyce

Ger Joyce

Senior Manager, UX Research, TripAdvisor
avatar for Nawaz Kamthewala

Nawaz Kamthewala

Senior UX Designer, Oracle, Health Sciences
avatar for Kenny Kutney

Kenny Kutney

Consultant
Enterprise UX, agile, healthcare, research, robotics, UX careers...
avatar for Mary Lee

Mary Lee

UX Manager, NetApp
As a UX Manager at NetApp, I lead a team of UX professionals focused on software products that enable users to manage, monitor, and troubleshoot data management systems. I previously worked at Pearson as a Senior UX Researcher and Senior Product Manager, the Volpe National Transp... Read More →
avatar for Jen McGinn

Jen McGinn

Senior Director of User Experience, Veracode | CA Technologies
Jen McGinn is a Senior Director of User Experience at Veracode | CA, based in Burlington, MA, where she leads a team of 12 UX and UA professionals. She's been designing and conducting user research activities since 2003, having been a user researcher at Sun Microsystems, Nokia, a... Read More →
JR

Jason Reynolds

UX Design Instructor, General Assembly
avatar for Susie Robson

Susie Robson

CA Technologies
Susie Robson is a Senior UX Architect at CA Technologies. Her previous positions include Robson Consulting, a usability consultancy, and MathWorks where she was responsible for the usability of internal business systems and web applications. She has over 20 years experience in in... Read More →
avatar for Bob Thomas

Bob Thomas

Director, User Research, Liberty Mutual Insurance
Bob Thomas is Director of User Research at Liberty Mutual Insurance, where he has worked for the last 10 years expanding usability best practices and building out a user experience team. His background includes usability research, usability testing, graphic design, and product ma... Read More →
avatar for Timothy	Merrill

Timothy Merrill

UX Consultant, Self-employed
avatar for Rui Wang

Rui Wang

Sr. Experience Designer, NetApp
人生困境的挑战给了我们机会去表达,并藉此更深入认识自己就是爱的许多不同面向:同理心、宽恕、耐心、不批判、勇气、平衡、接受,以及信任.


Thursday May 10, 2018 2:00pm - 2:45pm
Liberty B/C

2:00pm

How Designers Can Make the World a Happier Place
Design is powerful – it can generate excitement, bring joy, provoke anger, or trigger anxiety, sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, designers have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy?

In this talk, we will deconstruct the concept of “happiness” and offer designers a framework for considering the emotional impact of their work. We’ll explore the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, you’ll learn when and how to evoke joy, humor, reassurance, comfort, and other positive feelings through applying a set of guiding principles for the pursuit of happiness.

Speakers
avatar for Kathi Kaiser

Kathi Kaiser

Co-Founder & COO, Centralis
Kathi Kaiser is co-founder and partner at Centralis, a Chicago-based UX consultancy. She leads a top-notch team in creating great user experiences for global clients, start-ups, and cultural institutions. When Kathi’s not at the whiteboard or in the lab, she may be found observ... Read More →


Thursday May 10, 2018 2:00pm - 2:45pm
Republic A/B

2:00pm

10-Minute Talks - Curated
Ben Kertman - Zooming Out: how to contextualize concepts like behavioral economics, game design, tiny habits, nudge, and more, into a single, cohesive UX strategy (Feedback Survey)
We hear a lot about the potential of using strategies from behavioral economics, or applying what we learned from a course on B.J. Fogg’s Tiny Habits, but how do we know when to use one vs. the other? How do concepts like game design relate to Thaler’s Nudge? Are there other behavior change strategies out there that we don’t know about? It’s all a bit confusing when rummaging around in the details of behavior science.

In this talk, I hope to zoom out to a bird’s eye view so that we can place all of these concepts in relationship to each other, and more importantly, in a way that helps us strategize when to use one behavioral strategy over another. My hope is that by the end we can all walk away with a mental framework for contextualizing and discussing what these behavioral science concepts are and how we might go about integrating them into our work.

Liz Harris - The Four Pillars of Effective Design-Development Collaboration (Feedback Survey)
Seasoned Product Designers understand that design is all about co-creation, but when you’re just starting out, it can feel like designers and engineers are on opposing teams. With the Four Pillars I’ve learned to live by as a Product Designer, collaboration and understanding are made easy from kickoff through design handoff. They outline tried and true ways to work together that lead to growing a successful product and building something amazing. In this talk, we’ll look at processes you can start using right away to collaborate more openly and successfully with development counterparts. We will talk about:
  • The how’s and why’s of involving development in the discovery period
  • The cadence that designers should align with development throughout a project
  • Empathizing with development by learning the basics of front-end code.
  • The power of staying organized, from kickoff through hand-off

Dan ZollmanQuestions for the ethical practitioner (Feedback Survey)
As human-centered designers, we want to do good—we hope that our work will improve the lives and experiences of others. But in our complex technological world, it’s hard to know what’s right. Current events in our industry show that consequences are difficult to predict, and ethics are not straightforward.

As designers, how do we know what’s right, and how can we incorporate ethics into our practice? I will discuss some of the big questions and challenges for the ethical practitioner. In design, “ethical practice” means engaging in ongoing dialogue and seeking new answers in each new context.

This talk advances a vision for our profession—that ethics are at the core of our practice, and that every practitioner is able to do ethical work—and we will end with next steps to continue the conversation beyond today’s conference.



Speakers
EH

Elizabeth Harris

Product Designer, LogMeIn
avatar for Dan Zollman

Dan Zollman

User Experience Professional, User Experience Professional
Dan is a UX Strategist with expertise in digital product & service design, design thinking, information architecture, and user research. He has spent most of his career in the financial and education industries. His personal interests are in design ethics, design theory & methodo... Read More →



Thursday May 10, 2018 2:00pm - 2:45pm
Commonwealth (Upstairs)

2:00pm

User Research with People with Disabilities: What you Need to Know
Even though standards and guidelines such as WCAG 2.0 need to be followed to ensure an accessible experience, compliance does not equal usability and a superior user experience. As we all know, we need to get our designs and products in front of real people and iterate on their feedback. People with disabilities make up approximately 15% of the population. In addition, the percentage of older users is also growing as demographic trends shift. It is important that UX professionals can include these populations in user research in order to ensure a wide range of feedback is taken into account.

Working with participants with disabilities may seem overwhelming. Where you do get these types of participants? How do you accommodate their special equipment? What about moderating and interviewing? What should you avoid saying or doing so you don’t offend? In this talk I will answer these questions and others so user research professionals are equipped to gather feedback from participants with diverse abilities including visual, motor, and cognitive disabilities.

Speakers
avatar for Peter McNally

Peter McNally

Senior Consultant, User Experience Center, Bentley University
Peter McNally is a Senior UX Consultant at the User Experience Center. Pete has more than 20 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX) and cu... Read More →



Thursday May 10, 2018 2:00pm - 2:45pm
Back Bay A/B

2:00pm

Digital whiteboarding and other techniques for remote collaboration and ideation
Do you struggle to keep your geographically dispersed user experience team aligned and in sync? Learn about a variety templates you can use with digital whiteboarding tools and remotely distributed teams to create a common vision for a target user experience and keep the team aligned over the course of a project.

We will share a variety of design thinking techniques we use including empathy maps, as-is maps and prioritization grids. We will also discuss visual templates used to plan and coordinate work such as an iteration sync up board, scrum of scrum template and user research schedule.

Speakers
KB

Kristina Beckley

Design Manager / Lead, IBM
avatar for Ethan Perry

Ethan Perry

Design Lead & Manager, IBM
Ethan Perry is a Design Lead and Manager for IBM Collaboration Solutions. He has been an IBMer since 2004. Before that Ethan was an information architect and user experience design lead at several web consulting firms and got his Master's degree in the Sociable Media Group at the... Read More →



Thursday May 10, 2018 2:00pm - 2:45pm
Independence

2:00pm

Research is a team sport! Implementing an interviewing workshop to raise customer empathy
Talking to customers is one of the most powerful ways to develop empathy and quickly align with users’ issues, concerns, and delights. However, interviewing is a unique skill set, one typically reserved for researchers trained to listen and synthesize qualitative data. Our UX Research Team embraced the philosophy that “research is a team sport” and developed a Customer Interview Training Program for our cross functional colleagues. We believe that when whole teams engage in research, each person is better informed and can make product decisions more quickly.

We designed our Customer Interview Training Program as a hands-on workshop to educate product managers about best practices for running and analyzing interviews. In it, we facilitate interactive activities around active listening, asking good questions, mitigating bias, and making sense of data. In this talk, we outline the workshop’s curriculum, supporting materials, scaling across the
organization, and impact so far. Audience members will walk away with tips on how to adapt our program to their organization.

Speakers
avatar for Hilary Dwyer

Hilary Dwyer

Senior UX Researcher, LogMeIn
avatar for Elizabeth Quigley

Elizabeth Quigley

Sr. UX Researcher, LogMeIn


Thursday May 10, 2018 2:00pm - 2:45pm
Back Bay C/D

2:45pm

Coffee Break
Thursday May 10, 2018 2:45pm - 3:15pm
Constitution

3:15pm

Design & Diversity: Why does this matter and what can we do?
Diversity and inclusion is a hot topic in today’s society including the world of design, business and product development. How do we create more inclusive spaces for diversity in design? How do we encourage the next generation of diverse talent to pursue careers and leadership in design? How can we become more effective in building bridges between colleagues of different cultures today in the design field?

Speakers
avatar for Farah Bernier

Farah Bernier

Head of Diveristy and Inclusion and Global Business Organization, Google
Farah Bernier is the Head of Human Resources for Google Chrome. In this role, she is responsible for leading talent initiatives to further attract, retain, develop and advance historically underrepresented professionals in the technology industry. Based on her extensive human r... Read More →
avatar for Nathan Kituuma

Nathan Kituuma

Technical Product Manager, IncluDe Innovation
avatar for Matthew Laurence

Matthew Laurence

Principal UX Designer, Akamai Technologies
AN

Anoush Najarian

Software Engineer Manager, MathWorks
avatar for Hema Seshadri

Hema Seshadri

Data Analyst, Akamai
avatar for Shanae Ullman

Shanae Ullman

UX Strategist, Maryville University
Shanae Ullman, MPS is the User Experience and Emerging Technologies Strategist at Maryville University. Prior to joining Maryville in April 2018, she was an Instructor in the Computer Science department at Fisher College in Boston, where she taught Photoshop and an introductory W... Read More →


Ullman pdf

Thursday May 10, 2018 3:15pm - 4:00pm
Back Bay C/D

3:15pm

Listen up! Improving your listening skills and awareness
In school, we are explicitly taught how to read, write and speak, but we are just assumed to know how to listen effectively with unstructured practice. In our work lives, speaking is considered contributing to the work, but listening is undervalued. Advice on good listening habits is often very high level and general. To be effective at user experience, though, we have to be excellent listeners in a variety of situations.

The good news is that listening is a skill that you can always improve to become more effective at listening in all the ways our work demands. Attending this session will help you:
  • Understand what makes or breaks effective listening
  • Identify and counter barriers to good listening
  • Increase your listening skill using pragmatic exercises

Attend this talk to take your listening skill to the next level!

Speakers
avatar for Karen Bachmann

Karen Bachmann

Design for Context
I help my clients build trust and engagement with their customers. Using research to understand who users are, what they need to accomplish, and how they expect to accomplish it, I design and deliver satisfying user experiences across all interactions a customer has with a compan... Read More →



Thursday May 10, 2018 3:15pm - 4:00pm
Back Bay A/B

3:15pm

Sponsored Session - Redefine Your Redesign: How to Make the Most of Big Swings
A designer in the tech industry has unprecedented access to quantitative data, and the analyst-approved approach of "experiment, measure, repeat," has quickly gone from just a smart product development practice to the law of the land in many tech companies.
 
For all its benefits, this approach can sometimes feel at odds with exploring dramatically different designs for age-old problems. You may find yourself trying to square an iterative, A/B test-driven approach to web development with a stakeholder request — or your own desire — for a "big swing”: a major redesign that may change several fundamental elements at once.
 
To take that big swing, you need buy-in from everyone involved: analysts, engineers, product managers, stakeholders, and most importantly, users.
 
Learn how the practice of establishing a “lighthouse” design based on well-defined guiding principles can empower designers to shape business strategy. We’ll take a look at how this approach allows Wayfair’s design team to take big swings — without throwing data-driven design out the window or skimping on UX best practices.

Speakers
avatar for Daniel Lachapelle

Daniel Lachapelle

Product Designer, Wayfair
Senior Product Designer for Wayfair, lover of good (and bad) television, drinker of mid-shelf whiskeys.

Sponsors


Thursday May 10, 2018 3:15pm - 4:00pm
Independence

3:15pm

The Art of Information: A Guide to Data Visualization Design
Exploration and use of data visualization can be found hundreds of years ago, way before computer was invented. In today's digital world, the rich history of visualizing data has a strong influence on how to make otherwise intangible data easier to understand and recall. In this presentation we'll share how to approach data visualization design by understanding types of data structures and data visualization principles. You’ll also hear stories about how we design data visualization for data-heavy engineer product.

Speakers
avatar for Elaine Li

Elaine Li

Sr. Experience Designer, Autodesk
Experience designer with lots of curiosity, patience and empathy.



Thursday May 10, 2018 3:15pm - 4:00pm
Republic A/B

3:15pm

10-Minute Talks - Students
Cameron Brown-Cross, Amanda Holmes, & Stuti Jhaveri - Voice Visualization: A New Tool for Testing Voice User Interfaces (Feedback Survey)
Voice user interfaces have gained popularity in recent years, however usability testing methods have traditionally been optimized for the graphical user interface. Researchers must then adapt existing methods or invent their own in order to accommodate the challenges unique to voice-only systems. Our team will share our success in combining an adaptation of the Retrospective Walkthrough with a tool of our own, Voice Visualization, when conducting testing of an Alexa Skill application. Voice Visualization offers a method of translating a user’s experiences with voice into a physical artifact. This artifact can be used to explore emotion, trust, and confidence in an interface. We will share our methodology and present select results from our testing experiences in order to highlight Voice Visualization’s value as a tool for usability researchers exploring voice.

Margot Lieblich - Getting UX out of NPS (Feedback Survey)
The Net Promoter Score (NPS) is becoming an increasingly popular metric for businesses to measure anything from customer interactions with the support team to overall brand loyalty. As UX professionals, it is important to understand what this tool is and how we might leverage it to drive buy-in for user research and design initiatives within our companies. As many know, however, the NPS system is not without its drawbacks. In this 10 minute talk, I will outline an overview of NPS, focusing on its foundational goal of drawing negative feedback to identify target areas within a product, as well as the ways it is commonly used (yearly "big batch" surveys vs continuous surveys). I'll consider different arguments regarding whether the system produces valid and informative results. After discussing several criticisms of the system, I'll end with a few tips for how to make the most out of your NPS survey.

Louise Chapman - Inclusive design, Dyslexia, and Usability (Feedback Survey)
My ten-minute talk will be on testing and the approach to someone who is dyslexic.  I want to touch on sub-topics when it comes to testing and creating inclusive design when it comes to dyslexia. I will also use my own story as a Graduate UX student who happens to be dyslexic and how my approach so far to even task I have encountered in my classes and how I might have to approach even those differently. The talk will be full of firsthand information and personal antidotes on being a UX student who is also dyslexic. I want to leave the audience thinking about how to do inclusive designs with not only users in mind that are dyslexic but also colleagues who may be too.

Speakers
avatar for Cameron Brown-Cross

Cameron Brown-Cross

Graduate Student, Bentley University
Hello! I'm Cameron! I'm a full-time graduate student and proud member of Bentley University's Human Factors in Information Design program. ​I'm fairly new to UX, but I am constantly on the lookout for opportunities to improve. I am excited to apply my prior background in psycho... Read More →
avatar for Amanda Holmes

Amanda Holmes

Student, Bentley University
avatar for Stuti Jhaveri

Stuti Jhaveri

Student, Bentley University
I'm a recent graduate from Bentley looking for exciting UX Design opportunities. In my previous life, I was a Production Designer, i.e. I designed, built and styled sets for TV shows and ad films in Mumbai, India. I have special love for spatial design, interior decoration, cats... Read More →
avatar for Margot Lieblich

Margot Lieblich

UX Research Intern, Liberty Mutual
I started my journey to UX and design research while working in healthcare IT, where I was constantly speaking with doctors, nurses, and other clinical users about their experiences with technology in the hospital. As I empathized with their struggles and learned about their goal... Read More →
avatar for Louise Padilla

Louise Padilla

Graduate student, NEU
Graduate student at Northeastern University. In my second quarter pursuing my masters in Digital Media with a concentration in Interactive media and a professional track of Usability and development.



Thursday May 10, 2018 3:15pm - 4:00pm
Commonwealth (Upstairs)

4:15pm

Turning Designers Into Data Nerds
Data is a powerful tool that designers can use to formulate problems, make decisions, validate designs, and demonstrate impact to stakeholders. During this talk, we’ll discuss how data can inform every step of the design process and how to supplement data when it falls short.

Speakers
avatar for Lara Cavezza

Lara Cavezza

Product Designer, ezCater
I'm a Product Designer at ezCater, a catering e-commerce site based in Boston, where I lead the design of the customer-facing side of the product. | | Previously, I led UX design and front-end development at a bootcamp program for career changers. I have a background in psycholo... Read More →
avatar for Lindsay Matthews

Lindsay Matthews

Senior Product Manager, ezCater
I'm currently a senior product manager at ezCater, where I run a team responsible for everything on the customer-facing side of the business. | | I started my career in Silicon Valley, working on Intuit. After that, joined Yammer (acquired by Microsoft) where I was the site lea... Read More →


Thursday May 10, 2018 4:15pm - 5:00pm
Republic A/B

4:15pm

Participatory Paradigm Shifts: Workshop Methods to Design Innovative Products and Services
When conducting research around speculative products and services, how do you get participants to think outside of existing paradigms? If you’re designing a driverless car, how do you encourage participants to think past what they like about their current car? If you’re redesigning your office, how do you encourage participants to try a new reconfiguration? Research methods are often centered around uncovering user needs but what do you use when the product paradigm is shifting and you want to explore new interactions.

We’ll discuss several participatory workshop methods for setting the groundwork with participants to explore innovative design solutions. This talk is great for professionals who have methods for extracting participant needs under their belts and are looking for new ways to engage in co-design for innovative products and services.

Speakers
avatar for Lisa Otto

Lisa Otto

Experience Researcher, EchoUser
Lisa is UX researcher at EchoUser, a full-service research and design firm based in San Francisco, CA with offices in Washington, DC and Boulder, CO. She has a MDes from Carnegie Mellon and has worked previously as a designer with a variety of tech companies and small businesses... Read More →



Thursday May 10, 2018 4:15pm - 5:00pm
Back Bay A/B

4:15pm

Qual vs. Quant: The Ultimate Smackdown!
This will be a panel session unlike any other. We have two UXers known throughout the UXPA community for their qualitative research, two UXers equally well known for their quantitative research, plus a referee (aka moderator) known for his outstanding emcing skills and his neutrality that rivals Switzerland. It's time for the "Ultimate Smackdown"!

Yes, our proposal is for a panel session, but we intend to borrow elements from pro wrestling (without the actual tossing of people around), including masks and capes. And probably some trash-talking.
It will be a tag-team match, where the referee will start each round with a question or topic and one member of team Quant will face off against one member of team Qual. They size each other up, circling their prey as they give their arguments for why their approach is best for the topic at hand. If one of their partners has a point they want to make, they will have to "tag in".

The end of each round will be signaled by a bell and the audience will vote on which team "won" that round. We will, of course, take questions from the audience.

While we obviously want to make this fun, we also plan to convey useful information about qualitative and quantitative research methods, such as:
• What are some of the common qualitative and quantitative approaches to UX research?
• Is “method” a useless term to apply here?
• How does ROI figure into both Quant and Qual?
• What does Qual solve for that Quant doesn’t? And vice versa?
We will hype this session as much as possible both before and during the conference through posters (in the style of typical wrestling posters) and social media.

Speakers
avatar for Mike Fritz

Mike Fritz

CEO, BigUXData.com
Usability, Research, Data Analytics, Jazz, Little Walter
avatar for Chris Hass

Chris Hass

SVP, Experience Design, Mad*Pow
Chris Hass is a Senior Vice President of Experience Design at Mad*Pow (madpow.com). Chris handles business development and directs the UX research team in conducting user interface design and accessibility activities for the development of innovative user experience products. Chr... Read More →
avatar for Meena Kothandaraman

Meena Kothandaraman

Customer Experience Strategist, twig+fish
I love researching human behavior! | If you have any interest in what makes studying people so fascinating, or want to talk about why it is so hard to run research studies at companies (and some ways to make things easier for you as a researcher or consumer of research output... Read More →
avatar for Elizabeth Rosenzweig

Elizabeth Rosenzweig

Principal Consultant, Adjunct Faculty, Bentley UXC, HFID
Director of World Usability Day, Principal Consultant at Bentley User Experience Center and Adjunct faculty for Human Factors and Information Design Master's program.
avatar for Tom Tullis

Tom Tullis

Head Geek, UXMetricsGeek.com
I'm a User Experience Research Consultant, Author, and Speaker. I have over 40 years of experience in the human factors, usability, and UX research fields. I’ve worked on things as diverse as the design of NASA’s International Space Station to a wide variety of web sites and... Read More →


poster jpg

Thursday May 10, 2018 4:15pm - 5:00pm
Back Bay C/D

4:15pm

Introduce Accessibility to your Organization by Inspiring Behavioral Changes
Bringing accessibility into an organization requires systematic shifts in thinking and behaviors. Evangelizing for this change requires empirical evidence and a proven model. Many times it is introduced through an individual or small group somewhere in the dev-lifecycle. How can you use a proven behavior model and a solid understanding of Accessibility to influence this change?

Speakers
avatar for Mark Miller

Mark Miller

Director, Accounts & Marketing, Interactive Accessibility
I work with Interactive Accessibility’s clients to help them understand how to bring accessibility into their organization. drawing from over twenty years of experience in technology, marketing and business development and years of experience as an IT director and technical con... Read More →


Miller pdf

Thursday May 10, 2018 4:15pm - 5:00pm
Independence

5:15pm

Sketching and Designing Your Career Path
In this session, you will learn how to confidently plan the next steps of your UX career. The presenters interviewed 5 industry leaders to learn what matters, and what doesn’t, in succeeding in the field of UX.

We will share easy ways to get started with networking and why it matters. We will share what hiring managers want to see in your portfolio and quick steps on getting started immediately.
We will discuss why you must apply for out of reach jobs, tips on landing the job right for you, and ways to develop your role or create a new one that grows with you.

What you’ll learn from this session:
● How to plan your next career move
● What hiring managers are looking for when reviewing portfolios
● Navigating the job hiring process

Speakers
avatar for Erin Freeburger

Erin Freeburger

Sr. UX Researcher, Optum/ UnitedHealth Group
I create solutions to real problems through research, design thinking, innovation, and good ol’ common sense. I am proud that my research and insights have made a difference in the lives of millions of people around the world—and even helped save lives—by bringing simplici... Read More →
avatar for Lis Pardi

Lis Pardi

Director, Experience Design, Mad*Pow
Lis is an Experience Design Director at Mad*Pow and in past roles has been an information architect, usability researcher, interaction designer and general supporter of the floppy disk save icon. She has an MS in Library and Information Science from Simmons College and has worked... Read More →


Thursday May 10, 2018 5:15pm - 6:00pm
Liberty B/C

5:15pm

Learning Machine Learning: Implications for Design and UX
Machine Learning (ML) is a mainstay science that is used to power personalization, recommendations, language translations, and other value additions to user experiences. Rather than relying on a set of logical defined relationships or hard-coded associations, ML algorithms learn from patterns in data without being manually programmed. It is changing the way we think and talk about product experiences. ML presents new opportunities for the designer, while adding a layer of complexity around user trust and control.

In this session, we unpack what machine learning is, what the core concepts of machine learning are and how it works. As we explore different kinds of learning techniques, we build a vocabulary that enables us, the design community, to engage with ML engineers and developers.

We don’t just stop there — we delve deeper into the gotchas of machine learning, specifically overfitting, fairness, bias and interpretability. We explore what these are, how they come into being, and why they matter. What do they mean for the design process? How do they emerge in the end user experience? How should we design user experiences that are no longer linear, and are instead a function of a complex ecosystem of interactions between users, interfaces, data, algorithms and environments?

Speakers
avatar for Mahima Pushkarna

Mahima Pushkarna

Visual Designer, Google
Mahima is a Visual Designer in the Big Picture Visualization Group at Google Brain, where she designs digital products and interfaces in Machine Learning and Artificial Intelligence. As a part of Google's People + AI Research Initiative, Mahima explores the relationship between d... Read More →


Thursday May 10, 2018 5:15pm - 6:00pm
Republic A/B

5:15pm

Origin Stories for Personas: Positioning and Purpose of the Pervasive Design Tool
Personas are widely used design tools among UX teams. Whether we favor personas in our toolkit or not, it is inevitable that researchers will be confronted with questions about what they do, contain, and provide. The enduring love-hate relationship with personas is determined by the utility of the content and efficacy to align and inform design teams about users/customers. Researchers must be prepared to answer questions about personas, and ensure that existing or potential use of personas has actual meaning to the business and the offering.

As consultants, we have observed that the most effective and useful personas are those with an origin story. An origin story is a description of processes that led to the persona development, and a description of the landscape of customer population against which the personas can be contextualized.

Origin stories provide:
• context about the persona’s genesis and evolution
• clarity as to what relates personas to each other and the business
• a roadmap for sustainable, continued insight into the lives of customers
The origin story is a layer of meta-information that frames the persona set in a cohesive narrative, which in turns brings more credibility to the processes that created them.
Attendees will learn about the importance of developing persona origin stories, as well as a process for examining internal persona-informing processes. The presenter will share tactical techniques and mindset considerations for creating or evolving personas positioned around an origin story.

Speakers
avatar for Zarla Ludin

Zarla Ludin

experience researcher, twig+fish research practice
Bringing an anthropological perspective to every project, Zarla is passionate about helping people build stronger connections with each other. Zarla's expertise lies in her ability to help people reveal, reflect, and describe the parts of life everyone takes for granted. Zarla ha... Read More →



Thursday May 10, 2018 5:15pm - 6:00pm
Back Bay C/D

5:15pm

Research + Psychology = Magic: How to Plan and Analyze Research with the COM-B Model of Behavior Change
There’s no better way than direct research with people to understand why they do what they do, and how design teams can influence them to do differently. Yet, it’s rare to find research that directly accounts for psychological theories of behavior change. Using behavior change frameworks to structure research protocols and analyze data can help ensure that your research activities translate to effective, meaningful designs.

In this presentation, I’ll share the COM-B model of behavior change, which connects three broad categories of antecedents to behaviors: Capabilities, opportunities, and motivation. The COM-B framework considers both factors internal to the person as well as the environments in which they operate, so it lends itself well to many types of design. COM-B helps to reveal not just what people are doing, but why they do it, which then makes it possible to design interventions targeted at the true drivers of behavior.

Using examples, I’ll show how you can create research protocols and question sets that directly probe on capabilities, opportunities, and motivations as they relate to both desired and undesired behaviors. And then I’ll share examples of how the COM-B framework has been used to identify themes in data and connect them to recommendations for design teams.
User experience research and psychology are natural bedfellows who spend too much time in artificial silos. The COM-B framework is an intuitive tool that anyone can learn to bring those fields back together again.

Speakers
avatar for Amy Bucher

Amy Bucher

Behavior Change Design Director, Mad*Pow
Amy Bucher, Ph.D., is the Behavior Change Design Director at Mad*Pow. In her work, Amy focuses on crafting engaging and motivating solutions that help people change their behavior in meaningful and positive ways. Previously she worked with CVS Health as a Senior Strategist for th... Read More →



Thursday May 10, 2018 5:15pm - 6:00pm
Back Bay A/B

5:15pm

The Fracturing of the Experience Movement
The UX discipline finds itself at a juncture where we should, at the very least, have an examination of our name, identity associated with it, and how we view our contributions to the larger design world. This presentation strives to begin this discussion and share this presenter’s experience with the design of a major UX graduate program, survey of employer’s needs, and employment opportunities – each of these presenting opportunities for growth. This talk will also consider looming threats from emerging and potentially disrupting disciplines (customer experience, patient experience, and service design) and implications for UX practitioners. Has the “User” descriptor become limiting? Does it accurately reflect the breadth of what we can and do accomplish in the world of product and service design? Might we be better served by a less restricted name such as “Experience Design” -- consider the phenomenally successful “design thinking” movement, which is applied broadly across a diverse design landscape. The fracturing of the “experience movement” is already underway; I see it every day as I interact with employers, clients and prospective students. We see evidence in the corporate world, design practices and the world’s largest business consulting groups as well as the emergence of specialized experience conferences. The threats and opportunities are real; what remains to be seen is how the UX profession responds.

Speakers
avatar for Bill Gribbons

Bill Gribbons

Program Director, Bentley University
Bill is Program Director for the Bentley University Graduate UX Program. Bill also teaches Innovation in the Bentley MBA.    He founded two leading UX consulting organizations; the most recent focused on demonstrating the value of user experience research and design to early-s... Read More →



Thursday May 10, 2018 5:15pm - 6:00pm
Independence

6:00pm

Cocktail Hour
Thursday May 10, 2018 6:00pm - 7:00pm
Ballroom Foyer