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Thursday, May 10 • 1:00pm - 1:45pm
Using Qualitative Data Analysis Tools to Create a Virtual Tapestry of your Organization’s UX Research

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UX researchers mine for user insights through mountains of digital data such as interview and ethnographic studies, usability test results, survey data, videos, photographs, web analytics, and social media posts. Though many of us might enjoy the analysis portion of a project, this phase can be very time consuming. It can be hard for us to connect insights across the different mediums. Further, when UX researchers leave an organization and move on to other positions, their work is often forgotten, much to the detriment of the organization.

Further what we and our colleagues learn from studying users in one product area can be applied more broadly to other product research within an organization.

In this presentation we will introduce you to Qualitative Data Analysis software which is a tool that can greatly improve your efficiency with UX data analysis and synthesis, making your work part of your organization’s permanent record. In this presentation we are going to show you QDA’s key features and benefits through demonstration, case studies and interactive discussion.

Speakers
avatar for Kay Aubrey

Kay Aubrey

Usability/UX Researcher, Usability Resources Inc
Kay Corry Aubrey is a usability/UX researcher and trainer who shows her customers how to make their products more easily understandable to ordinary people. Kay went through the pain of learning QDAS and now using these tools are second nature and she incorporates them into every... Read More →
avatar for Stuart Robertson

Stuart Robertson

Owner, Robertson Educational Resources
Stuart P. Robertson, Ed.D. is a consultant and Platinum Trainer for NVivo software. NVivo is designed to help researchers organize and analyze unstructured, non-numeric data such as transcripts, surveys, videos, images and more. It is designed to help them make the most of rich... Read More →



Thursday May 10, 2018 1:00pm - 1:45pm
Back Bay A/B