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Thursday, May 10 • 1:00pm - 1:45pm
Using Qualitative Data Analysis Tools to Create a Virtual Tapestry of your Organization’s UX Research

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UX researchers mine for user insights through mountains of digital data such as interview and ethnographic studies, usability test results, survey data, videos, photographs, web analytics, and social media posts. Though many of us might enjoy the analysis portion of a project, this phase can be very time consuming. It can be hard for us to connect insights across the different mediums. Further, when UX researchers leave an organization and move on to other positions, their work is often forgotten, much to the detriment of the organization.
Further what we and our colleagues learn from studying users in one product area can be applied more broadly to other product research within an organization.
In this presentation we will introduce you to Qualitative Data Analysis software which is a tool that can greatly improve your efficiency with UX data analysis and synthesis, making your work part of your organization’s permanent record. In this presentation we are going to show you QDA’s key features and benefits through demonstration, case studies and interactive discussion.

avatar for Kay Aubrey

Kay Aubrey

UX Researcher and Trainer, Usability Resources Inc
Creating exciting new products is your business. Helping you understand your target end user is mine. I help development teams launch new products and services that are easy to use. | | With over 25 years of experience in qualitative research, usability, and interface desig... Read More →

Thursday May 10, 2018 1:00pm - 1:45pm
Back Bay A/B

Attendees (23)

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