Call it co-design or call it participatory design—as a research method, brainstorming design solutions alongside users can provide some uniquely trenchant insights. But how do you introduce and spread such a method within a large, enterprise organization?
In this session, we’ll give a cross-functional (research and design) perspective on how co-design can work in an enterprise environment. We will demonstrate three different cases where we implemented co-design to address primary problems facing our product teams, namely: ensuring that we provide solutions for a range of user roles and workflows; achieving apparent simplicity within complex applications; and designing for people who will use our applications daily in a professional context.
Our three cases:
- Pioneering co-design to create a new research experience for an established product
- Applying success from case 1 to broaden stakeholder buy-in for co-design and implement it on a tight schedule with a new product
- Pairing co-design with prototype reviews to shape a new self-support experience
We’ll cover the research questions that prompted us to try co-design, the strategies we
used to gain stakeholder buy-in, and how we ensured our insights could be translated into real impact. This is a story of collaborative, iterative research practice: how we drew on each others experiences to standardize co-creation as a practice across our organization. Do research methods like co-design sound “riskier” than the more tried-and-true approaches in your organization? We’re here to offer tips--including a take-home template--to mitigate those concerns and unlock a key learning opportunity for enterprise product teams.
