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Thursday, May 10 • 10:15am - 11:00am
Drawing Insights: Bringing Co-Creation to an Enterprise Context

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Call it co-design or call it participatory design—as a research method, brainstorming design solutions alongside users can provide some uniquely trenchant insights. But how do you introduce and spread such a method within a large, enterprise organization?

In this session, we’ll give a cross-functional (research and design) perspective on how co-design can work in an enterprise environment. We will demonstrate three different cases where we implemented co-design to address primary problems facing our product teams, namely: ensuring that we provide solutions for a range of user roles and workflows; achieving apparent simplicity within complex applications; and designing for people who will use our applications daily in a professional context.

Our three cases:
  1. Pioneering co-design to create a new research experience for an established product
  2. Applying success from case 1 to broaden stakeholder buy-in for co-design and implement it on a tight schedule with a new product
  3. Pairing co-design with prototype reviews to shape a new self-support experience

We’ll cover the research questions that prompted us to try co-design, the strategies we
used to gain stakeholder buy-in, and how we ensured our insights could be translated into real impact. This is a story of collaborative, iterative research practice: how we drew on each others experiences to standardize co-creation as a practice across our organization. Do research methods like co-design sound “riskier” than the more tried-and-true approaches in your organization? We’re here to offer tips--including a take-home template--to mitigate those concerns and unlock a key learning opportunity for enterprise product teams.

avatar for Hilary Dwyer

Hilary Dwyer

Senior UX Researcher, LogMeIn
avatar for Aaron Hatley

Aaron Hatley

UX Researcher, LogMeIn
I'm a UX Researcher for a segment-leading software company. Based in Boston, I bring an array of experience from industry, nonprofits, museums and cultural organizations, and academia. I hold a PhD in the History of American Civilization from Harvard University.
avatar for Timothy Hicks

Timothy Hicks

Sr. Product Designer, LogMeIn
avatar for Yogesh Moorjani

Yogesh Moorjani

Staff Designer, LogMeIn
I am Staff Designer at LogMeIn. I have been working as a designer for over 11 years and have helped shape the user experience for a variety of products used by millions of users worldwide. I am passionate about creating meaningful and delightful products, love traveling, exploring... Read More →
avatar for Neha Raghuvanshi

Neha Raghuvanshi

UX Researcher, LogMeIn
Neha Raghuvanshi is a Qualitative User Researcher working at GoTo in Boston for the past 5 years. GoTo is a SaaS company that specializes in creating enterprise and consumer software in the Communication and Security Space. She has been in the UX space for the past decade and has... Read More →
avatar for Whitney Roan

Whitney Roan

SR UX Researcher, LogMeIn
avatar for Priya Shetye

Priya Shetye

Product Designer, LogMeIn

Thursday May 10, 2018 10:15am - 11:00am EDT
Back Bay A/B