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Thursday, May 10 • 11:15am - 12:00pm
Building Your Benchmark: How to Measure UX for Product Impact Over Time

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Benchmarking allows you to track UX progress over time, giving you an indication of how successful digital platform changes have been. It provides a wholistic product assessment and requires greater attention to methodology, stakeholders, tasks, protocol, and analysis than a typical feature study does. Our method captures quantitative measures, along with qualitative feedback, for product stakeholders to use to justify and inform their business decisions.

In this session, you’ll get tips for developing a benchmark strategy. You’ll also hear stories about how benchmarks have impacted our organization’s digital strategy.

You will learn:
• The business impact of benchmark studies
• Designing, running, and analyzing such studies
• How to avoid issues with recruiting, study design, execution, reporting

A variety of UX and product professionals, including seasoned researchers, novice designers, and digital product owners can learn and take action from this session.

Speakers
avatar for Jennifer Otto

Jennifer Otto

Principal User Experience Researcher, Fidelity Investments
Curious, open-minded, perceptive, and meticulous, I look at the world through a wide-angle lens, then work my way down to a microscope. With over 20 years of experience in user research and design, I uncover and visualize fresh insights to inform and inspire others. | | With... Read More →
avatar for Paul Sisler

Paul Sisler

User Experience Researcher, Fidelity Investments
Did I grow up with Mattel Football, Pong, and Space Invaders? Yep. I've loved and lived digital since I could beg my parents for an Atari. I'm interested in digital consumer products and how they fit in our everyday lives. | | Today, I'm a UX Researcher working with mobile and emerging... Read More →
avatar for Yina Li Turchetti

Yina Li Turchetti

Sr. UX Researcher, Autodesk
UX benchmark studies! Any type of UX research. | | I'd love to talk to you if have done any discovery research outside the U.S.


Li pdf

Thursday May 10, 2018 11:15am - 12:00pm
Back Bay A/B