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Thursday, May 10 • 10:15am - 11:00am
Battling the Blah-Blah-Blahs: 7 Tips for Making Websites Readable

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Too many websites commit the deadly sin of too much text on a given page. Lengthy (and numerous) paragraphs of complex sentences cause eyeballs to glaze over and users to miss critical information. Fortunately, you don’t need to be a professional writer to battle text bloat. In this talk, a website designer and a journalist team up to offer simple tools for making your website pithy, lively, and genuinely informative. The battle can be won, even when faced with the worst case of the blah-blah-blahs. Whether you’re a content provider or a designer who has to cram it all in, you’ll discover how to make a web page scannable, visually engaging—even fun to read. You’ll learn how to break up text with pull quotes, images, lists, and other design elements. And you’ll leave with an action plan to improve the readability of your website without compromising your message.

avatar for Jen Kramer

Jen Kramer

Lecturer, Harvard University Extension School
For many years, Jen Kramer has been educating clients, colleagues, friends and graduate students about the meaning of a "quality website." Since 2000, she has built websites that are supportive of business and marketing goals in a freelance capacity and as part of an agency... Read More →
avatar for Martha Nichols

Martha Nichols

Editor in Chief, Talking Writing
Martha Nichols is a faculty instructor in the journalism program at the Harvard Extension School and editor of Talking Writing, a nonprofit digital magazine that's been publishing for almost ten years. She's interested in new forms of journalism and magazine production, especially... Read More →

Thursday May 10, 2018 10:15am - 11:00am
Back Bay C/D