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Thursday, May 10 • 9:15am - 10:00am
Securing the right research participants

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There are more and more ways to recruit participants for research, which also means there are more and more ways to get the wrong people in your studies. Including the wrong participants in your research can waste your time, give you false confidence, or even cause you and your teams to make the wrong decisions moving forward. Sometimes you find the perfect people to research but they don’t want to participate at all or stop part way through.

Come to this session to get an understanding of pros and cons of finding participants yourself using existing users, intercepting live visitors, or using market research or UX tool panels to find participants. We’ll also cover best practices for screening and incentivizing participants so you can make sure your research efforts are as effective as possible.

Speakers
avatar for Amanda l Stockwell

Amanda l Stockwell

Principal, Stockwell Strategy
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to understand... Read More →



Thursday May 10, 2018 9:15am - 10:00am
Back Bay A/B

Attendees (73)