Please a moment to fill out the conference survey. It will help us make 2019’s conference even better!
Thursday, May 10 • 4:15pm - 5:00pm
Qual vs. Quant: The Ultimate Smackdown!

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

This will be a panel session unlike any other. We have two UXers known throughout the UXPA community for their qualitative research, two UXers equally well known for their quantitative research, plus a referee (aka moderator) known for his outstanding emcing skills and his neutrality that rivals Switzerland. It's time for the "Ultimate Smackdown"!

Yes, our proposal is for a panel session, but we intend to borrow elements from pro wrestling (without the actual tossing of people around), including masks and capes. And probably some trash-talking.
It will be a tag-team match, where the referee will start each round with a question or topic and one member of team Quant will face off against one member of team Qual. They size each other up, circling their prey as they give their arguments for why their approach is best for the topic at hand. If one of their partners has a point they want to make, they will have to "tag in".

The end of each round will be signaled by a bell and the audience will vote on which team "won" that round. We will, of course, take questions from the audience.

While we obviously want to make this fun, we also plan to convey useful information about qualitative and quantitative research methods, such as:
• What are some of the common qualitative and quantitative approaches to UX research?
• Is “method” a useless term to apply here?
• How does ROI figure into both Quant and Qual?
• What does Qual solve for that Quant doesn’t? And vice versa?
We will hype this session as much as possible both before and during the conference through posters (in the style of typical wrestling posters) and social media.

avatar for Mike Fritz

Mike Fritz

CEO, BigUXData.com
Usability, Research, Data Analytics, Jazz, Little Walter
avatar for Chris Hass

Chris Hass

SVP, Experience Design, Mad*Pow
Chris Hass is a Senior Vice President of Experience Design at Mad*Pow (madpow.com). Chris handles business development and directs the UX research team in conducting user interface design and accessibility activities for the development of innovative user experience products. Chris... Read More →
avatar for Meena Kothandaraman

Meena Kothandaraman

Customer Experience Strategist, Twig + Fish
With nearly 30 years of experience, Meena has consulted to emphasize the strategic value, positioning and practice of qualitative research in the design of product, space and service. Her experience spans multiple verticals, with companies who believe in the value of leveraging qualitative... Read More →
avatar for Elizabeth Rosenzweig

Elizabeth Rosenzweig

Principal Consultant, Adjunct Faculty, Bentley UXC, HFID
Director of World Usability Day, Principal Consultant at Bentley User Experience Center and Adjunct faculty for Human Factors and Information Design Master's program.
avatar for Tom Tullis

Tom Tullis

Head Geek, UXMetricsGeek.com
I'm a User Experience Research Consultant, Author, and Speaker. I have over 40 years of experience in the human factors, usability, and UX research fields. I’ve worked on things as diverse as the design of NASA’s International Space Station to a wide variety of web sites and... Read More →

poster jpg

Thursday May 10, 2018 4:15pm - 5:00pm EDT
Back Bay C/D